This looks like a great find, but what would users think? Saving one click is awesome, but it might scare users who is not familiar with envato marketplaces, no? Imaging, you click a link and then you are redirected to another page with a popup window which overlays actual content… Definitely A/B testings are required
I pretty much agree with you.
I implemented this early in July when this thread was created and the results for the month were very similar to June. So far can’t really say if it good to implement or not. Anyone else implemented this last month and can compare data with the previous months?
So I have about 10 different “Download Now” links from my “landing site” to the market. And I have one big “Buy Now” button. The single “Buy Now” button is the only one with the “lightbox” feature on it.
This single “Buy Now” button had the highest conversion rate (but not the highest revenue):
I’ll try changing all the “Download Now” button text to “Buy Now” and add the lightbox feature to them. This way everyone will know they are about to buy something before clicking the link. I will then compare the analytics statistics before and after the button text/lightbox changes. Will report back in a few weeks.
I’m currently looking into a/b testing solutions for WP site. will do my tests too. Btw, anyone can recommend wp plugin for that?
If you find a good plugin let me know. If not, I might just link to a simple php script that randomly redirects outbound traffic to either lightbox or no lightbox page.
I think random is a bad thing, that way you can’t understand is it working or it’s random
p.s. didn’t find good solution for a/b testing so far…
Not sure what is Envato’s official stance on this but this could endup harmful these ways:
1. Someone doesn’t read the item description and about to purchase. We may claim they read it externally but there is no guarantee about the content of external ads.
2. What if an Envato clone does the same thing? (I won’t explain further possibilities but its scary)