to be honest, the last couple months has seen a lot of uninspired and ‘sucky’ files come in for sale… so I’m buying a lot less. even from the talented/top authors, the work quality hasn’t been as inspired and professional as we saw last year. not sure why.
I’ve seen a lot of stuff I like come in recently. Wordica, Roboboard, Glitch, Renaissance, Rainbow Reveal and Confetti Reveal are all stand out projects in my opinion (although they haven’t all sold so well).
I wonder if it’s not a question that there’s just more files coming in in general.
Speaking hopefully on behalf of many buyers, I can state, “In this economy, we’lre only pulling out our wallets to buy world-class top quality projects, so please skip creating mediocre projects… I’d rather see you make 1 great project that gets 20+ sales, than 3 so-so projects that get 5 sales”.
totally agree on this one….I’m buying less around VH…and concentrating on TF CC and GR
Keeping quality visible will bring in more buyers, encourage innovation and generally be good for newcomers and established authors alike.
Again, quality means different things to people.As a buyer, I’m not driven to innovation or quality but what works for my clients (and my clients surprised me sometimes with their definition of quality)
You can innovate here and you will probably wont get a a lot of sales. You can have high quality files as the files you mentioned above, but its important to build up a reputation around as B explained.
Pricing is something to think about.More quality and innovation means the price goes up. VH policy is a cheap and accessible price. If I’m a new author and upload some new file with high quality and innovation, the price will surely be around $10 ~ $14 (like if its happening to Brock with some amazing files for a low price). I’m not saying reviewers have a preference, but its something I see in all Envato marketplaces. It will take sometime to get a fair enough price for your files and a good commission rate.
Envato’s marketplaces general designVH and other marketplaces were designed around the first Envato Marketplace, Flashden and all of them keep certain consistency. So for the dev’s the first thing they consider is how an implementation will affect the whole design.
We all here had mentioned some of the improvements that we see coming but neither talk about the benefits of the current design. VH has opened the world for newcomers to explore the amazing world of After Effects (and motion graphics, etc)
IMHO , the front page is fine. I will only add the the small video previews and dont use the pop up window for the previews.
Quantity is important if you want exposureYou need more to get good exposure but of course, there are some buyers (like me) who will prefer after a while to have a favorite list of authors to buy from.
Quality is also relative to experience and knowledge about the software and other video techniques. I may have an awesome idea for a project file and my implementation will suck. I will need to spend sometime improving my skills in the AE monastery before I become the Last AEbender….lol
Final ThoughtsAuthors work, rework, and prune your ideas and remember
“the enemy of a good idea is a great idea”.
There is no end to fixing, reworking, and rewriting. At some point, when you have something good, you just have to get it out. Waiting until it is perfect is just a way of not getting it out, at all.
Have a good day ya’ll!
PD: sorry about all the formating on my post but I’m practicing some web copy writing techniques. Im planing to write some articles for the freelanceswitch.
Quality means different things to people.... (and my clients surprised me sometimes with their definition of quality)
Oh man, tell me about it! But it’s true, quality for a creative director at a top advertising agency will mean a ground-breaking idea, well realised. A technician working at the TV station that airs it will be looking at the color balance, compression, picture quality. What you find innovative too is relative. It all depends on what you are used to seeing.
One thing to remember is that VH and other marketplaces were designed around the first Envato Marketplace, Flashden and all of them keep certain consistency. So for the dev’s the first thing they consider is how an implementation will affect the whole design.
Absolutely… but I think these ideas would work well for most of the market places. Code Canyon and Audio Jungle might be a bit trickier with a reel, but I’m sure there’s a way round it.
This kind of talks are good because we all learn and share ideas that I’m sure will be implemented one day.A bit of a blue-sky moment never did anyone any harm!
Things take time and energy to implement too, but they always start with a thought and a talk.
Some other insight…
Our reputation as a freelancer is pretty much the only thing you have to go on — your bread and butter.
And your reputation is generally based on two things: the quality of your work, and how well you meet deadlines.
- Author had a File in an Envato Bundle
- Author has had an Item Featured
- Author was Featured
- Beta Tester
- Bought between 10 and 49 items
- Exclusive Author
- Has been a member for 6-7 years
- Referred between 100 and 199 users
- Sold between 50 000 and 100 000 dollars
And finally, I think that the featured files should show more than four and should be updated whenever something exceptional comes in, not once a week on Monday, whether there are any innovative new files or not. If four killer files come in in a week, they should all be in there.I think this is a must. There’s definitely a lot of movement in the front page with so many files coming in lately which means less exposure. With that said, I think weekly features need a bit of attention. One file per week in the featured section doesn’t really show buyers what’s new and stands out from others. As Ben suggests “if four killer files come in a week, they should all be in there”
I don’t mean to brag or suggest that my latest file is a killer. But just to share my frustration, I received great feedback and awesome reviews from this project during exposure time in the front-page. It was selling like hotcakes! but now it got lost in the hive and now I’ve only made three sales this month.
Mark, you guys are doing a great job! don’t get me wrong. I’m sure you and the team are working hard in making this a better marketplace. But I’m 100% with Ben on this one. Quality needs a little bit more of attention the bar needs to rise up.
quality sells… (remember back when you guys bought out/whatever the low-quality ae files from another site along time ago? did Any of those sell? not much, if at all…)...important to keep the quality bar raised very high, is important, so skilled authors and great projects get the attention/sales they deserve… you might want to have on the project files page, some way to do a 2-way display, so top of the page shows 15 most recent over-$20 files, and bottom of the page shows most-recent 15 under-$20 files; that way the better quality files would get more exposure time at the top, eg on this page at:
current layout: “everything in here, 30 projects, sorted by most recent”
proposed layout to test:
“most-recent over-$20 project files” at top of page
“most-recent under-$20 project files” at bottom of page
the net effect is that the higher quality over-$20 project files will stick around at the top of the page a bit longer, while still giving time-based exposure to everyone, at bottom of page
and again, personally I don’t even look at the homepage here, just that page above, other buyers may be the same
- Won a Competition
- Author had a File in an Envato Bundle
- Author was Featured
- Author has had an Item Featured
- Sold between 100 000 and 250 000 dollars
- Repeatedly helped protect Envato Market against copyright violations
- Has been a member for 4-5 years
- Author had a Free File of the Month
Returning to the quality over quantity issue, I wanted to talk about the stock footage. VideoHive is a marketplace for footage and motion graphics as well as project files (even if project files are the star of the site, as seen from the featured and the best sellers).
But producing a Stock Footage file, even a good one, is usually way faster than creating a project file, or even a motion graphics sequence. The result is that the frontpage and the ‘recent’ category are filled with (great) footage files. I must say that the work of this authors is as respectable and good as the project file authors one, but the speed they are created gives them a little bit of exposure advantage, since one of them can fill the frontpage with 5-10 items in a row, which we can’t.
It would be interesting to come up with a solution that allowed stock footage to keep the exposure they deserve, while avoiding this ‘pushing’ on the queue and the frontpage that reduces the exposure of project files.
Great ideas in the thread by the way, would Love to see applied some of them.
quality sells…That would be the ideal situation I always need to qualify that statement with a sometimes. Quality sometimes sells.
(remember back when you guys bought out/whatever the low-quality ae files from another site along time ago? did Any of those sell? not much, if at all…)
As DaniElreto mentioned, quality means different things to different people. Many of those Rerendered files were really good. If you’re looking for a finished presentation of course, then they’re as good as useless, but if you’re a professional motion graphic artist under some good ol’ deadline pressure, looking for a premade preset or project fragment to help you complete your project on time, then those files were dynamite.
They just fill a different niche.. they are squarely targeted at a customer base that Videohive doesn’t really have yet. Hence they got a little bit lost in the system. I personally believe that the market for that type of file is one of the biggest untapped markets of all. That’s why I think Videohive would do well to court the pro market somewhat more heavily.
My thoughts on a few things:
The Front Page: The front page in it’s current state will define the success of your file.Once your file is reviewed and accepted the next few days in the front page will define the success of that file.If it doesn’t sell in those few days to make it to the top sellers list,it’s gone…lost in oblivion…lost in the hive.
The front page needs more buttons: Recent files,Featured files,Top rated files,Most commented files…why do we even show the amount of purchases for a specific file? This only pushes authors and (some) buyers to follow the current trend…which leads to imitation. (Would like some thoughts about this)
Imitation: This is a thing that has been bothering me for a while and i think it’s time that we start talking straight up.The imitations need to stop.Sometimes the imitations are so obvious it’s ridiculous,you can easily name the file the author is “imitating”...i wouldn’t even call it “imitation” or “inspired by”...it’s copying.Authors copying popular files in hopes of cashing in.
Reward the quality: I think kramz’s project which he mentioned earlier is a great example here.I was away for a while and missed it on the front page (and i assume on top sellers list?) Anyway i ACCIDENTALLY stumbled upon that file somehow and the first thoughts were “How in the the hell did i miss this one?”
Quality like this needs more exposure,it needs to be rewarded more…not in just amount of sales.