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+2 more
UKFilmFestivals
says

A good way to get it out there, is to get friends on the social networking sites to share it.

Trying to get people to do that can be tricky, so you could set a competition, and everybody who shares it, retweets it, etc gets entered.

Include this comp info in the original message, and then all of their friends/followers get to do the same thing.

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