I just took a look on some bit.ly statistics and I randomly clicked on my google chrome bit.ly extension when I was on the ThemeForest sign in page. Then I saw that there was a hidden div with the class “company-announcement” on the page and in this div was this message:
Important announcement: Start preparing a plugin or Mobile component for our upcoming $41,000 competition, launching in early April.
I removed the display:hidden with help of firebug and tada! The message looks beautiful!



They must know full well with the number of developers on here that someone would find it. If they didn’t want people to they’d just leave that out until release day.
Hope I didn’t crossed envato’s marketing plans!