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digitalscience says

Excellent point Bedros! The marketplace links use to be in a drop down – aka the site switcher. And Envato realized and decided that removing the drop down, and having the links visible across the top of the site would encourage cross marketplace traffic and exposure to individual marketplaces.

The exact same logic and traffic flow pattern applies to the category drop down, by hiding the visible links, you are reducing the focus on individual categories. So please Envato, don’t try convince us that a drop down is a good idea, and this is what the community wants.. we already know that visible links are better for the community as a whole – it’s already been realized with the site switcher, and it’s just common logic – one click is better than two clicks.

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doru says

Excellent point Bedros! The marketplace links use to be in a drop down – aka the site switcher. And Envato realized and decided that removing the drop down, and having the links visible across the top of the site would encourage cross marketplace traffic and exposure to individual marketplaces. The exact same logic and traffic flow pattern applies to the category drop down, by hiding the visible links, you are reducing the focus on individual categories. So please don’t tell us that a drop down is a good idea, and this is what the community wants.. we already know that visible links are better for the community as a whole.

I’m afraid there is no real user experience logic behind this new homepage. visually, there’s more space and some areas had been moved around/extended but from the usability point of view I see is no logic.

I can understand the big search area in the middle of the page as maybe a step towards using that space as a banner rotator of some sort. A place to advertise bundles, events, contest and the rest. Not saying is a bad idea or a good idea but only that I can see a logic behind this.

But there is no logic in moving the new item list way out of the view and under less important areas. Except maybe “let’s do this and see how is goes”. I would like to be proven wrong and if someone from the UX staff can explain this change will be great.

Doing stuff to see how it goes is a strategy also, but what is the point in hiring a user experience team then?

I’m sure any dev can scramble around the homepage every few weeks and analyze the data.

Even I can do it. I would take the search out then see if sales drop or not. If not, then I will put the new item list over the top navigation links, see what happens. If sales drop I put the section back. I can even write a function do to this automatically.

Move random X section around, change random font and color -> if number of sales is less then move them back -> if not keep section in place then move another random Y section around, repeat

Now we are stuck with this homepage for a few years (hopefully not till 2020) and unfortunately if next week the new item area is back under the big search box then this means I’m right, is just a philosophy of “let us see how it goes”

At this point yeap :) we have to see how it goes. Maybe it works, why not?

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digitalscience says

At this point yeap :) we have to see how it goes. Maybe it works, why not?

I think you’re a logical guy.. so for it to work better than before – basically two clicks have to be better than one click, and hidden links would have to be better than visible links .. think about it…

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Creattive says

My sales and many others have slowed down dramatically since this update, because we rely on our new items in categories being discovered, but now those links are hidden in a cumbersome drop down menu that’s barely visible and doesn’t even look like something you can click on.

That new homepage is online for not even 2 days and your last upload of an item was over a month ago. Please tell me how can you make such a statement. You don’t have any items displayed there, so it shouldn’t make a difference. On the contrary, your files are now more likely to be found via search (what is pretty much the only option after a month if it isn’t in popular files).

You should really cool down and see if the real world is really as horrible as you always prophecy when there are changes.

It’s everytime the same and you should know that envato does not care if people are posting their end of days prophecies over 20 pages like they did with the new header. That’s still there, too, isn’t it?

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ToivoMedia says

Well said, creattive.

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digitalscience says


My sales and many others have slowed down dramatically since this update, because we rely on our new items in categories being discovered, but now those links are hidden in a cumbersome drop down menu that’s barely visible and doesn’t even look like something you can click on.

That new homepage is online for not even 2 days and your last upload of an item was over a month ago. Please tell me how can you make such a statement. You don’t have any items displayed there, so it shouldn’t make a difference. On the contrary, your files are now more likely to be found via search (what is pretty much the only option after a month if it isn’t in popular files).

You should really cool down and see if the real world is really as horrible as you always prophecy when there are changes.

It’s everytime the same and you should know that envato does not care if people are posting their end of days prophecies over 20 pages like they did with the new header. That’s still there, too, isn’t it?

Incorrect, my last upload was approved on GR on 23 July 14 – approximately 10 days ago. My file is on the popular page of the category and I’ve noticed a slow down on that file and the rest of my items. And so have many other authors reported.

Besides looking at actual sales trends data, I already know that hiding category links is bad for exposure and it’s not rocket science that one click is better than two clicks.

Everything I’m saying is based on real world experience, real data, and common logic – no fairy tales or prophecies here my friend.

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doru says


My sales and many others have slowed down dramatically since this update, because we rely on our new items in categories being discovered, but now those links are hidden in a cumbersome drop down menu that’s barely visible and doesn’t even look like something you can click on.
That new homepage is online for not even 2 days and your last upload of an item was over a month ago. Please tell me how can you make such a statement. You don’t have any items displayed there, so it shouldn’t make a difference. On the contrary, your files are now more likely to be found via search (what is pretty much the only option after a month if it isn’t in popular files).

sales go down for a lot of reasons. but how can I lose sales even if I’m not on front page?

here is a possible explanation.

new user visit themeforest.
“oh look at all the homepage items! this one looks quite good”
he clicks on it.
“the preview looks good, colors are awesome, but what about ecommerce support? looks like is missing.
Hmm, let me search some similar items, hey I can click on tags, great!”
clicks on tag, search display results appear, digitalscience item is one of the items on page.
“this one looks great”
clicks on digitalscience item, check preview, read description,
“shut up and take my money!”
meanwhile digitalscience pops up another beer.
Life is good.

but now:

new user visit themeforest.
2 tired to scroll down.
“no new items today, will be back tomorrow”
maybe

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Creattive says

then let it be 10 days, it still is far away from the homepage.

Just stop saying you can see a huge decrease in your sales coming from this new 2 days old homepage. Say that after a month. But I’m here for a long enough time to know that there are many differences in sales between two days, even when they don’t change the homepage. And you should know that too.

Also, it is weekend now.

This thread is getting ridiculous and you do not do yourself a favor with posting your opinion 3-4 times on each page of this thread. I at least have understood you want the categories back and the new items more present.

Just log off, do some other things and come back after a week or two and then chime back in here and tell us how that week was compared to the last weeks.

Envato will make their decisions based on their data they gather, that is also why they do these A/B tests in the first place. Right now, the constructive criticism has been heard and does not need any more repetition or some statements like “my sales have slowed down dramatically in those 36 hours, I swear, it must be that homepage”. Really, everyone who has read this thread knows what you think is wrong with the new homepage. We will see if it really is as bad as you prophecy.

Just relax :)

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pixel-industry says

So the bottom line is we are all frustrated and just keep trolling on this thread. How about we stop trolling and get to work. How about all of us take a day or two to make a sketch of what we think new layout should look like??

In light of this I understand that code behind this marketplace is from 2008 and God knows how clean it is and it’s probably a BIG problem to customize it drastically now.. Further, Envato shouldn’t change icon’s (theme icon’s) sizes, because icons are popular and nice way of presentation. Instead of making icons larger there could be solution (responsive solution) for tablets and phones where instead of a small icon there would be big preview image… Also, asking 5.000+ authors to change their theme icon’s would be a disaster as more than half of them would disagree…

So long story short. Yes the usability of new homepage is poor as user experience. But, let’s not argue anymore about it and try to make something better out of it. I know that no one has time to redesign all marketplace, but just take a day or two and make a sketch and post it here… Who knows, maybe some fresh and creative minds find a solution that will work for all of us. This is a great community and I think it’s worth to give it a shot. We will all benefit out of it more, than just trolling on a forum that everything sucks..

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FXNinja says

That new homepage is online for not even 2 days and your last upload of an item was over a month ago. Please tell me how can you make such a statement. You don’t have any items displayed there, so it shouldn’t make a difference. On the contrary, your files are now more likely to be found via search (what is pretty much the only option after a month if it isn’t in popular files). You should really cool down and see if the real world is really as horrible as you always prophecy when there are changes.

Hey Creattive !! ..... You are a respected guy in the forums (at least for me … ) !! ..... I haven’t checked “Digitalscience” portfolio, and yes two days could not be enough to predict sales (But he has already clarified this above) ...., but the real question is, why do you only talk over this “clearly illogical” stuff ??

Its OK to talk, but there are “very logical” stuff too …. like removing the the category buttons from the new items area and hiding them in a drop down list. Please read the post from “Bedros” and above …. doesn’t that bother you ? .... I would like to hear your honest opinion on that.

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