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UBLThemes says

I was just wondering how it is chosen?

Is it which sells the most?

Is it a member of staff that chooses?

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organicbee says

staff picks, but high amount of sales help

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laranz says

Uniqueness, how the item is differ from others.. High in quality, Originality, I think sales isn’t a matter for that. Staff pick those.

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GravityDept says

I think total sales are not a factor. I experienced this as an author with a category leader (for years) that was never featured.

However, sales growth does seem to factor in. Items that are selling a lot very fast have a habit of being selected as a featured item. It makes sense that ThemeForest wants even more eyes on them.

This leads me to believe there is a newness criteria as well. Older items (regardless of achievement) seem ineligible for being featured.

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organicbee says

This leads me to believe there is a newness criteria as well. Older items (regardless of achievement) seem ineligible for being featured.

I dont think that matters they recently added an item that was a yearish old(actually its still featured) though it got a major update

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