R3GeneralDesigns
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R3GeneralDesigns says

I’m always like this way to simulate shadows and volumes only with plain colors, like the logos I attach to the message. This technique have a name?

I know that Saul Bass use sometimes this technique but, who was the first artist that use this drawing technique?

Thanks!

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StencilMedia says

Negative space, I believe. I’m no ‘drawer’ though.

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Lifer says

No, these are called “detached logo designs”

Here is an excellent example of a negative space logo design>

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Australia says

No, these are called “detached logo designs”

Here is an excellent example of a negative space logo design>

Thats clever huh !

R3GeneralDesigns
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R3GeneralDesigns says

Detached?

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R3GeneralDesigns says

After some searches, I still without found anything about this technique. Any new hints? Or place to find more info?

Thanks

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Demorfoza says
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james008 says

I simply call these logos , 2-colours logos :)

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themethoft says

One of the oldest logos employing negative space


Do you see the arrow in there going forward?

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MSFX Volunteer moderator says

I always thought it was negative space…

<- use it in my logo :)

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