I’m always like this way to simulate shadows and volumes only with plain colors, like the logos I attach to the message. This technique have a name?
I know that Saul Bass use sometimes this technique but, who was the first artist that use this drawing technique?
Negative space, I believe. I’m no ‘drawer’ though.
No, these are called “detached logo designs”
Here is an excellent example of a negative space logo design>
After some searches, I still without found anything about this technique. Any new hints? Or place to find more info?
One of the oldest logos employing negative space
Do you see the arrow in there going forward?