Speaking purely from the perspective as purchasers, not designers (although we design for clients, but we do not “create” themes), the product from Woo Themes does not, and has never, enticed us.
They have clean code, and a long established, earned and deserved reputation, but to us we find much of their work uninspiring, and very minimalistic in what if offers. When we compare the Woo Themes to say the Drupal themes by Themesmania here on Themeforest, it is really no contest. Nothing that we have seen from Woo holds a candle to Thememania’s “Simple & Advanced Premium Drupal Theme” as an example.
The coming of Woo to Themeforest reminds us somewhat of the recent introduction of the famous Wordpress house StudioPress to Themeforest, and that did not fair very well for StudioPress.
Unless Woo pulls up its belt and comes out with more complete and imaginative work we think they will suffer the same fate. Themeforest is loaded with very talented hungry designers who go full bore on packing their themes with features, whereas Woo and StudioPress provide a minimal product on the basis they then are used to prying many billable hours out of corporate clients to customize. Both are acceptable approaches, but in a dog eat dog marketplace like Themeforest, the latter comes up pretty stale and uncompetitive.
It is early days for Woo, and regretfully the Drupal and Joomla categories (where there also some amazing designers such as Intermezzo and Marbol2) are very much the “other” child here on themeforest, but unless Woo pulls their pants up and catches on to the fact they have entered a marketplace where content and design rule, not just reputation, we think they are in for a hard ride.