911 posts Never trust a ballerina with a moustache
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Carmen
says

As Seen on Envato Notes

\\It’s hard to believe there was a time when the Envato Marketplaces existed without a WordPress category, and yet that is the case when the site was launched over 3 years ago. The complexity and quality of themes available have continued to march forward at an ever faster pace over the years. Our community has lovingly created some absolute masterpieces, with capabilities that would put the Google AI self-driving car to shame!

Earlier this year we planned on a price increase and began work analysing the data we had available. However, after considerable analysis we noted that not only was a price increase needed, but also a general improvement to our classification of themes and price points. In essence we felt we required a new pricing structure starting from scratch. After much discussion we’ve developed a new pricing guideline that captures the varying theme complexity and functionality and will help our review team apply a more consistent set of pricing criteria to the category.

The new WordPress pricing structure is based on the following 4 bands:
  • $25-30 – Simple or single page themes.  For example mobile themes
  • $35-40 – Standard themes
  • $45-50 – Themes with advanced functionality.  Includes flexible themes or niche applications.
  • $55-60 – Highly complex themes.  Typically this would be eCommerce, BuddyPress, job board or payment gateway integration.
The bands provide some discretion for minor variations in complexity and feature set based on the reviewer’s judgement.

With the new pricing structure in place over 1700 items were reviewed for price by three different ThemeForest reviewers. That is a lot of reviewing and a lot of data generated by the team. In a limited subset of the more controversial cases the review team went back and reviewed the price a further 3 times!

No item fell in price and most items saw a price increase on the order of $5.00. There was an extremely limited number of items that we removed on the basis that these items no longer meet the requirements for the WordPress category. Similarly a small group of items see their prices jump a more significant amount in the new classification structure.

Overall, we’re rather pleased with the outcome. We think the new prices and pricing structure better represents the range of amazing themes that our authors have to offer. And while the prices have increased, we still feel very strongly that themes from ThemeForest represent outstanding value for money and judging by the huge volume of sales through ThemeForest, we know that our buyers feel the same way too!

You can find out more about the new pricing structure through the knowledgebase. If you have any questions about how the pricing changes effect you, please keep them in this thread and we will answer them. If you have an issue with how your item has been priced, please contact support.

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Dream-Theme
says

Thank you so much for this long-awaited update!

Cheers!

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unisphere
says

I know it must have taken a lot of time and effort to go through 1700+ items and analyse them individually, all I can say is thank you, good job!

Cheers

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EireStudio
says

Well done guys, well needed. You rock.

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ThemeProvince
says

Thanks!

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Ivor
Envato team
says

It was one of the toughest job we’ve done — as a TF reviewer, but it was worth it. I hope you all like the new prices. :whistle:

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ThemeProvince
says

It was one of the toughest job we’ve done — as a TF reviewer, but it was worth it. I hope you all like the new prices. :whistle:

+1

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CLINE123
says

It was one of the toughest job we’ve done — as a TF reviewer, but it was worth it. I hope you all like the new prices. :whistle:

I don’t like them one bit…but I’ll buy them anyway :)

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leilalei
says

Thank you for the update! I’ll definitely bookmark this so I can easily look through the price whenever I choose template to buy. :)

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xdkd
says

It was one of the toughest job we’ve done — as a TF reviewer, but it was worth it. I hope you all like the new prices. :whistle:

Much better than before, thanks!

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