1179 posts How's the surf doing?
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tommusrhodus says

Short & Sweet: If you’re giving away WordPress install, theme install, modification services etc. for free with a theme purchase (and noting this in the sales description), then you’re cheapening a product that’s already priced extremely low.

Remember that the actions of a few authors can set precedent for the rest of the community over time. In my opinion actions like this will doom the community and the overall micro stock sales structure of Themeforest very quickly as customers expectations rise above what is possible for the already low cost of themes.

In short, you’re already selling a $2k+ product for $40, please consider if adding in these free services is truly worth the few extra sales, or if the long term effect of this could be detrimental overall.

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Smartik says

100% agree. It’s OK to give to the buyers an “one click demo install” button, but a free install, theme customization is unacceptable. I saw a few authors doing this and they should really stop this type of marketing.

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nicole_89 says

Competition is very big and authors that live in countries with low cost of living afford giving a lot of services for the little price of a theme, this is globalization and it will not change.

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mad_dog says

What about the authors who provide 10-15 different skins with the single WordPress theme purchase? I think they do not care about such situation in the marketplace either. Every one wants to earn more money, attract more customers… it is like a battle between who’s smarter :)

1179 posts How's the surf doing?
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tommusrhodus says

What about the authors who provide 10-15 different skins with the single WordPress theme purchase?

Although it’s over-the-top, 15 skins is a theme feature, not a paid service that one would be giving away for free.

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FinalDestiny says

I agree with the customization part, however, for theme install and very small customization I don’t quite agree. It takes 1 minute to install a theme, it doesn’t hurt me and this is actually support. If changing the color of a link or providing assistance with installation is not support then what’s support?

I personally will never stop providing help that doesn’t go beyond 5 minutes. That’s just good service and in the long-run it will help more. There may be authors that manage their time very good, well, I can’t be proud of that and I’d prefer wasting 10 minutes installing themes for 5 customers rather than checking Youtube or Facebook in the evening, since I’m awake anyway. I’ve had lots of customers buying 3-4 themes from me and being very thankful for my support so that’s enough for me.

Of course everything has a limit and I don’t provide new features or customization services that go beyond a couple of css / php lines.

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tommusrhodus says

If changing the color of a link or providing assistance with installation is not support then what’s support? I personally will never stop providing help that doesn’t go beyond 5 minutes. That’s just good service and in the long-run it will help more.

Hey Cristi :)

Thanks for commenting, I totally agree that good support = happy customers = more sales, and I love supporting my customers.

What I mean is, would you ever be happy to advertise “Free WordPress Installation on Your Server” or “Free Theme Installation & Demo Data Setup” on your item page?

Of course small CSS changes & help with installation count as support. I’m talking about marketing tactics on item descriptions advertising WordPress Installation, or theme install & demo data as default features of buying that theme.

For me that goes beyond support, but the more authors that do this, the more authors will need to do this just to keep expectations up (I’m talking long term here) which will lead to many more support tickets / requests etc.

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fuelthemes says


What about the authors who provide 10-15 different skins with the single WordPress theme purchase?
Although it’s over-the-top, 15 skins is a theme feature, not a paid service that one would be giving away for free.

Not like that, for example there are themes that contain 4-5 completely different layouts and skins. Check out the second most popular theme on this weeks popular list.

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tommusrhodus says



What about the authors who provide 10-15 different skins with the single WordPress theme purchase?
Although it’s over-the-top, 15 skins is a theme feature, not a paid service that one would be giving away for free.
Not like that, for example there are themes that contain 4-5 completely different layouts and skins. Check out the second most popular theme on this weeks popular list.

I know the theme you’re talking about ;) but again, even with 1000 layouts and skins, this is still a theme feature, not a service being given away for free.

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greenline says

If you think this is worst …there are elite authors on codecanyon who promise&give money back to buyers on first X days. I don’t even know if this is allowed by Envato policies….

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