OrganicBeeMedia hit it.
Your clients aren’t going to buy a theme, install it and add content. Most of ‘em don’t even know how. That is why they hire you, you’re the Easy Button.
They don’t want to think about it or deal with it, they just want the magic internet stuff to happen.
Well Godaddy says they will do the same thing for 500.00!”.
I’m sure you already know this but you need to work out your reply to that in advance. Memorize your ten-point list of why your services are a better solution than X, Y and Z.
Just wait until they give you the A guy in India will do it for $100 line.
I’m not sure if you have thought of this but you could take some of your favorite themes and pre-build some business specific versions (dentist, lawyers etc…) and offer those at cheaper rates.
The idea being that you don’t have to spend much time on them ( one day jobs ) and allows you to compete with the godaddy $500 type services and gives you something to offer to cheap… customers.