Augmented reality solutions
Today, computer graphics became so sophisticated, and technologies are developing each day, that for us is very difficult to find the difference among real and computerized picture. On the hard time of recession the general turnover in the printing and advertising industries has dropped down to the 70% comparing to the same period of the year 2008. But what lets the technology of augmented reality?
Printing ads. This technology transforms a usual advertising into the interactive show, where the edges of a fantasy, technologies and space disappear. Just hold the printed marker in front of the web-cam and activate the element (example you can view at www.dream-corp.com). Esquire magazine calls it “magic”. Maybe, we should agree. The technology’s effect is really unbelievable. According to the many people working in the advertising sphere, this technology will be the directing vector in the realization of the new ideas in photo-, video-, media-, gaming- spaces. The future step in the development of the technology will be replacement of the printed symbols by activation of the elements with a help of the movement in front of the web-cam. Modern photographers, cinematographers, designers, advertisers, journalists require the immediate data recording, data transfer to other people in the real-time regime and with a good quality. The technology opened up the opportunity of representation of a 3D object, video translation and presentations from the totally new point of view, while the user becomes a direct participant of the show, presentation, advertising, that allows to keep the user’s attention up to 90%. AR technology requires only a flash-player for its activation. According to the statistic data, 75% of internet users have flash-player.
Description and definitions: Augmented reality adds graphic elements, sound to the real world. Development of the technology is basing on the development of video-games, mobile phones, for example, technologies of the iPhone capture the motion, changes in the surrounding in the real-time regime. AR combines a computer generated picture and the real world. The main goal of AR technology is a combination of the social interferences in the physical world. The games becomes more fascinating, advertising keeps the the user’s attention longer. The doubtless advantage of AR is that, several people can interact simultaneously on the same space. Each of them receives his own perspective.
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