Harnessing The Power of Genius
Since 1989 TheBigJay has been illustrating and creating worlds filled with big brutish creatures, slavering monsters and brilliantly heroic heroes. Then he realized there was no money to be made as a comic book artist and got a real job in advertising. Turning his creative juices to that arena he focused the same energy that had gone into learning perspective and sequential storytelling and instead studied things like brand development and graphic design theory. It wasn’t long before he realized that it was ALL THE SAME THING. The same ideas that got people to want to open a comic book were the ones that made them read a magazine or tune into a commercial. Entertained or Informed were no longer separate ideas. They had merged somewhere when infotainment began teaching us that information and education could be entertaining as well.
Storyboards became TBJ’s new comic book pages. Clients wanted to see the script for their product or service brought to life and TBJ used his considerable 2D Illustration powers to do just that. Enter three dimensional digital graphic design software. Already using Adobe’s full creative suite the next leap was integrating computer generated or 3D illustration into the mix. Now with a mastery of such software as Zbrush, Cinema4D, 3DStudio and Poser it would seem the world has come full circle. Once more TBJ has tapped into the realms he once wrote about in order to bring a new kind of marketing to life. Game and Character design and conceptualization.
Many writers seeking to bring their ideas out look for those who can develop storyboards or even character design concepts and presentational visualizations of their product or characters or theme so they can better sell them at market. Game developers require cover art for their manuals or video game box covers. Even website illustrations for their impressive webpages. That is where TBJ comes in. Not just another Computer Graphic Artist. TheBigJay is a CG Artiste who has taken his love of illustration and knowledge of advertising and marketing design to the next level. Together those two worlds collide to form a synergy that makes TBJ’s work revolutionary.