Xavier Castelan ®
It is a creative sense and ability to perceive the feelings and behavior of the audience when they see your ad.
The conceptualist: It has the ability to always find a clear picture to communicate the message chemically pure. Find a different concept is difficult, which means avoiding the trite and everything they say their competitors. However, paradoxically, find the GOL committed to a simple concept. It is not easy but it is critical to differentiate your brand.
The executor. The most visible of a warning. The original run, innovative and artistically excellent concept. Execution is the “packaging” of the concept. This sets the tone of the communication. Always looking for talent in this part of advertising, for taste impact and generate remembrance.
Then Castelan is the gift of creating an original idea, and consists of the sum of these three parts and if some of them is not efficient to communicate.