The word ‘blog’ comes from the phrase ‘weblog’, which was coined more than two decades ago, in the early days of the internet. Even though there are more ways than ever to communicate today, blogging is still as relevant as ever. Whether you call it a blog, a publication, or an online magazine, publishing online is a must-do for personal websites and businesses alike.
If you’re starting a personal blog, creative blog templates and formats can help you tell your story to your readers. There are niche blogging templates for every topic - from travel and food to business and marketing. WordPress is a platform that’s built for blogging, and so by using WordPress to create your website, you’ll have endless opportunities for customization and personalization to build the site you’ve imagined.
Making a blog for your business? The advantages of blogging for business have been proven by top companies and websites around the world. According to Hubspot, business-to-business marketers with blogs receives 67% more leads than those without blogs, and companies who blog receive 97% more links to their websites. In addition, blog content improves your SEO ranking, develops relationships with your customers, and helps to position your business as an authority and thought leader in the industry. Creating a blog is a great way to share updates, knowledge, or ideas with your audience, and it establishes trust with your readers.
So, what’s new for blogging this year? Think outside the box: unique layouts, eye-catching designs, and out-of-the-ordinary styling will help you stand out among your competitors. Of course, the tried-and-true minimalist and grid-based layouts may never go out of style. Once you’ve got your blog in place, create a comprehensive content marketing strategy - with videos or other multimedia components - to take your marketing to the next level.