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Landing Page Templates and HTML Landing Pages

Choose from over 1,100 landing page templates and HTML landing pages. Explore items created by our global community of independent designers and developers, confident they're hand-reviewed by us.

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Browse this selection of premium landing page templates, and find one that will convert your visitors into paying customers.

A good landing page template is built to do one thing: convert. You want a clean, focused design that you can fill with compelling copy and a persuasive call to action. You want a template that's well coded and easy to work with, so that you can focus on writing copy that sells.

These landing page templates will give you exactly that. You'll get a professionally built template that's designed to focus readers' attention and pull them through the page until they reach your call to action. All you have to do is customize it with your own text, include any graphics and videos that you want, and then go ahead and publish.

Choose from hundreds of popular landing page templates: whether you need something corporate or creative, something focused on technology or entertainment, you'll find exactly what you need here.

Why not make your search easier by focusing only on the best-selling landing page templates? Or be the first to discover a winning template by browsing the new releases.

No matter which landing page template you choose, you can rest assured that it's covered by a simple license, so you can use it on your website without worrying about whether you have the right permissions.

A good landing page can give your business a huge boost, turning casual visitors into paying customers and generating substantial revenue streams. So isn't it worth investing in a professionally built, well-designed template?

Use one of these templates to build a persuasive landing page and attract the stream of new customers that your business deserves.

Weekly bestsellers

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  • Tags: Aweber, activecampaign, bootstrap, bundle, campaign monitor, conversion, getresponse, html builder, landing page, mailchimp, mailerlite, marketer, marketing, multipurpose, seoSee all tags
    $29
    Star-FullStar-FullStar-FullStar-FullStar-Half-Empty
    (52)
    4.2K Sales
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    4.2K Sales
    Last updated: 1 Dec 20
    • Access to PixFort Online Page Builder
    • +30 Landing Page Templates
    • +300 Different Section Layouts
    Tags: Aweber, activecampaign, bootstrap, bundle, campaign monitor, conversion, getresponse, html builder, landing page, mailchimp, mailerlite, marketer, marketing, multipurpose, seo
  • Carousel-Arrow-LeftCarousel-Arrow-Right
    Tags: Cryptocurrency advisor, ICO Agency, ICO Consulting, bitcoin, bitcoin landing, blockchain, crowdsale, crypto trading, cryptocurrency, ico landing, ico template, ico website, tokenSee all tags
    $19
    Star-FullStar-FullStar-FullStar-FullStar-Full
    (3)
    259 Sales
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    259 Sales
    Last updated: 15 Feb 19
    • 6 Modern ICO Landing Pages, Token
    • Cryptocurrency & Bitcoin Template
    • ICO Agencies, Animated HTML, PSD
    Tags: Cryptocurrency advisor, ICO Agency, ICO Consulting, bitcoin, bitcoin landing, blockchain, crowdsale, crypto trading, cryptocurrency, ico landing, ico template, ico website, token
  • Tags: agency, app, bootstrap 4, business, creative, landing page, mailchimp, minimal, modern, one page, product landing, responsive, saas, softwareSee all tags
    $12
    57 Sales
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    57 Sales
    Last updated: 5 Jul 20
    • Clean and Minimal Template
    • Flat landing page Template
    • App and Software Landing Page
    Tags: agency, app, bootstrap 4, business, creative, landing page, mailchimp, minimal, modern, one page, product landing, responsive, saas, software
  • Tags: agency, bold, bootstrap, business, clean, corporate, creative, design agency, gallery, illustrations, landing page, marketing, multipurpose, portfolio, startupSee all tags
    $9
    26 Sales
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    26 Sales
    Last updated: 22 Jun 20
    • One Page Landing for Design Agency
    • Lightweight Code Portfolio Showcase
    • Responsive Design with Illustrations
    Tags: agency, bold, bootstrap, business, clean, corporate, creative, design agency, gallery, illustrations, landing page, marketing, multipurpose, portfolio, startup

Hot under $13

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  • Tags: app launch, click-through landing page, landing page, lead gen, marketing, marketing campaign, material design, mobile app, one page template, product launch, products, responsive landing page, saas, startupSee all tags
    $12
    90 Sales
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    90 Sales
    Last updated: 8 Jul 20
    • Responsive, Mobile Friendly Design
    • Premium Landing Page HTML Template
    • 4 Stunning Demos
    Tags: app launch, click-through landing page, landing page, lead gen, marketing, marketing campaign, material design, mobile app, one page template, product launch, products, responsive landing page, saas, startup
  • Tags: agency, app, bootstrap, business, clean, corporate, creative, illustration, landing page, marketing, modern, multipurpose, one page, responsive, startupSee all tags
    $9
    42 Sales
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    42 Sales
    Last updated: 3 Aug 20
    • One Page Landing and Marketing
    • Multi-Purpose Lightweight Design
    • Responsive with Vibrant Illustrations
    Tags: agency, app, bootstrap, business, clean, corporate, creative, illustration, landing page, marketing, modern, multipurpose, one page, responsive, startup
  • Carousel-Arrow-LeftCarousel-Arrow-Right
    Tags: agency, business, corporate, creative, landing, landing page, lead generation, marketer, marketing, multipurpose, page builder, professional, seoSee all tags
    $12
    36 Sales
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    36 Sales
    Last updated: 3 Mar 21
    • Unique and Flexible Business HTML5
    • Lead Gen, Fixed Width Homepages and More..
    • Mobile Responsive & Working PHP Form
    Tags: agency, business, corporate, creative, landing, landing page, lead generation, marketer, marketing, multipurpose, page builder, professional, seo
  • Tags: Car Insurance, Finance company, auto insurance, bike insurance, car loan, financial, insurance agent, insurance broker, insurance company, insurance landing page, lead generation, loan agency, loan landing page, mortgage, vehicles insuranceSee all tags
    $9
    24 Sales
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    24 Sales
    Last updated: 20 Jan 21
    • Suitable for Finance, Insurance Loan Business
    • Working Ajax Contact Form, Mobile Ready
    • 5-Star Customer Support, Free Lifetime Update
    Tags: Car Insurance, Finance company, auto insurance, bike insurance, car loan, financial, insurance agent, insurance broker, insurance company, insurance landing page, lead generation, loan agency, loan landing page, mortgage, vehicles insurance

New bestsellers

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  • Tags: agency, app, bootstrap, business, clean, corporate, creative, illustration, landing page, marketing, modern, multipurpose, one page, responsive, startupSee all tags
    $14
    83 Sales
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    83 Sales
    Last updated: 14 Aug 20
    • One Page Landing and Marketing
    • Multi-Purpose Lightweight Design
    • Responsive with Bright Illustrations
    Tags: agency, app, bootstrap, business, clean, corporate, creative, illustration, landing page, marketing, modern, multipurpose, one page, responsive, startup
  • Tags: apps, business, business page, corporate, landing, landing page, landingpage, marketing, modern, one page, onepage, psd template, software, technical, websiteSee all tags
    $14
    81 Sales
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    81 Sales
    Last updated: 30 Jun 20
    Tags: apps, business, business page, corporate, landing, landing page, landingpage, marketing, modern, one page, onepage, psd template, software, technical, website
  • Tags: app landing, business, company, corporate, creative, html5 template, jThemes, landing, mobile app, one page, responsive, showcase, software, startup, startup landingSee all tags
    $15
    59 Sales
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    59 Sales
    Last updated: 17 Aug 20
    • Startup
    • Software
    • App landing
    Tags: app landing, business, company, corporate, creative, html5 template, jThemes, landing, mobile app, one page, responsive, showcase, software, startup, startup landing
  • Tags: android app, app, app landing, app landing page, app store, app template, app website, clean app landing, creative app landing page, iOS app, landing page, mobile, mobile app landing page, modern app LandingSee all tags
    $14
    36 Sales
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    36 Sales
    Last updated: 27 Jun 20
    Tags: android app, app, app landing, app landing page, app store, app template, app website, clean app landing, creative app landing page, iOS app, landing page, mobile, mobile app landing page, modern app Landing

Top multipurpose items

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  • Tags: agency, agency business, business, corporate, corporate business, creative, digital agency, freelancer, hospital, multipurpose, portfolio, restaurant, softwareSee all tags
    $29
    Star-FullStar-FullStar-FullStar-FullStar-Full
    (3)
    25 Sales
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    25 Sales
    Last updated: 9 Jun 20
    • multipurpose Digital Agency, Business
    • business & seo multipurpose, saas & software
    • restaurant & hospital, business & corporate
    Tags: agency, agency business, business, corporate, corporate business, creative, digital agency, freelancer, hospital, multipurpose, portfolio, restaurant, software
  • Tags: agency, bootstrap, business, corporate, creative, landing page, launch, marketing, multipurpose, product launch, responsive, startup, startup landing page, startup templateSee all tags
    $22
    18 Sales
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    18 Sales
    Last updated: 21 May 20
    • Responsive Business Agency Landing Template
    • Saas & Software Landing Page Template
    • Landing Page One Page Marketing Template
    Tags: agency, bootstrap, business, corporate, creative, landing page, launch, marketing, multipurpose, product launch, responsive, startup, startup landing page, startup template
  • Tags: agency, bootstrap, business, corporate, creative, landing page, launch, marketing, multipurpose, product launch, responsive, startup, startup landing page, startup templateSee all tags
    $14
    16 Sales
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    16 Sales
    Last updated: 19 Dec 20
    • Landing page one page marketing
    • Multi-purpose marketing pages
    • Professional & clean landing page template
    Tags: agency, bootstrap, business, corporate, creative, landing page, launch, marketing, multipurpose, product launch, responsive, startup, startup landing page, startup template
  • Tags: agency, bootstrap, business, corporate, creative, landing page, launch, marketing, multipurpose, product launch, responsive, startup, startup landing page, startup templateSee all tags
    $17
    16 Sales
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    16 Sales
    Last updated: 6 Jan 21
    • Landing page one page marketing
    • Multi-purpose marketing pages
    • Professional & clean landing page template
    Tags: agency, bootstrap, business, corporate, creative, landing page, launch, marketing, multipurpose, product launch, responsive, startup, startup landing page, startup template

Top technology landing page templates

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  • Tags: ai, modern, prelaunch, product landing, product launch, saas landing page, saas technology template, service, service applications, software application responsive template, software as a service, startup kit, startup template, web appSee all tags
    $12
    8 Sales
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    8 Sales
    Last updated: 23 Jan 21
    • Startup Landing Template
    • Fintech and AI Premium Landing Page
    • Product Service Landing Template
    Tags: ai, modern, prelaunch, product landing, product launch, saas landing page, saas technology template, service, service applications, software application responsive template, software as a service, startup kit, startup template, web app
  • Tags: Remote work software, business, marketing, remote job saas, responsive, saas, saas agency, software, software landing page, software startup, startup landing page, technology, web appSee all tags
    $18
    6 Sales
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    6 Sales
    Last updated: 13 Aug 20
    • Software landing page, saas landing
    • Saas software startups, Saas Agency
    • software agency, remote work software
    Tags: Remote work software, business, marketing, remote job saas, responsive, saas, saas agency, software, software landing page, software startup, startup landing page, technology, web app
  • Carousel-Arrow-LeftCarousel-Arrow-Right
    Tags: android landing, animation, app, app landing, clean app landing, ios landing, landing page, lp, mailchimp, mobile lending, multiplatform, parallax, pure app landing, responsive, windows landingSee all tags
    $22
    6 Sales
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    6 Sales
    Last updated: 25 Jan 21
    • Modern and Creative Design
    • Fully Responsive
    • Clean Code
    Tags: android landing, animation, app, app landing, clean app landing, ios landing, landing page, lp, mailchimp, mobile lending, multiplatform, parallax, pure app landing, responsive, windows landing
  • Tags: App Showcase, Simple App Landing, app, app landing, app landing page, app landing template, app store, app template, app website, clean app landing, creative app landing page, landing page, mobile app landing page, modern app Landing, parallaxSee all tags
    $9
    5 Sales
    Show more
    5 Sales
    Last updated: 17 Mar 21
    • Bootstrap 4
    • Fully Responsive Layouts
    • No Code Required
    Tags: App Showcase, Simple App Landing, app, app landing, app landing page, app landing template, app store, app template, app website, clean app landing, creative app landing page, landing page, mobile app landing page, modern app Landing, parallax

New releases

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  • Tags: business opportunity, campaign, corporate, errand service, home based business, homework, marketing, personal, promotion, retail, saas, shopping, support, technology, work from homeSee all tags
    $12
    Show more
    Last updated: 10 May 21
    • Work From Home Responsive HTML Landing Page
    • Online Business Opportunities Landing Page
    • Built with Bootstrap v5, HTML5 & CSS3
    Tags: business opportunity, campaign, corporate, errand service, home based business, homework, marketing, personal, promotion, retail, saas, shopping, support, technology, work from home
  • Tags: app launch, click-through landing page, landing page, lead gen, marketing, marketing campaign, material design, mobile app, one page template, product launch, products, responsive landing page, saas, startupSee all tags
    $12
    Show more
    Last updated: 10 May 21
    • Responsive, Mobile Friendly Design
    • Premium Landing Page HTML Template
    • For marketing and startup campaigns
    Tags: app launch, click-through landing page, landing page, lead gen, marketing, marketing campaign, material design, mobile app, one page template, product launch, products, responsive landing page, saas, startup
  • Tags: builder, business, clean, corporate, creative, landing page, lead gen, marketer, marketing, multipurpose, new, professional, responsive, seoSee all tags
    $8
    1 Sales
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    1 Sales
    Last updated: 4 May 21
    • Fully Responsive Layouts
    • No Code Required
    • Based on Bootstrap 5 and SASS and Pug.js
    Tags: builder, business, clean, corporate, creative, landing page, lead gen, marketer, marketing, multipurpose, new, professional, responsive, seo
  • Tags: dental, diseases, health, health HTML Landing Page, health coach, healthcare, marketing, medical, nutrition, nutrition coach, promotion, retail, yogaSee all tags
    $12
    Show more
    Last updated: 28 Apr 21
    • Premium One Page HTML Landing Page Template
    • Health and Nutrition Coach HTML Landing Page
    • Health Promotion & Nutrition Services
    Tags: dental, diseases, health, health HTML Landing Page, health coach, healthcare, marketing, medical, nutrition, nutrition coach, promotion, retail, yoga

Why do you need a landing page template?

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Simply put, a landing page is a page on your website that's designed to persuade new visitors to take a certain action when they land on it.

Maybe you want people to sign up to your newsletter, or to register for updates, or to buy a particular product or service. You set the objective, and then you design your landing page to encourage people to take that action.

A single site could use multiple landing pages, each designed for a specific type of visitor and geared towards a different outcome. In fact, companies that increase the number of landing pages from 10 to just 15 see a 55% increase in lead generation, according to this HubSpot report.

A well-designed landing page increases conversions, i.e. it persuades more people to take the action you want them to take. If people land on your home page, they may see a variety of different links, blog posts, articles and sidebars. They may click around and learn more about your company, which is good, but they may not stick around. Landing pages, on the other hand, are much more focused on a specific call to action (CTA).

So what are the essential elements of a good landing page template?

Here are the major points to keep in mind:

  • First, successful landing pages are clutter-free. You don't want people clicking off to read other stuff-you want to direct them towards a single action. So everything that appears on the page should be designed with that sole purpose in mind.
  • Second, they have a compelling headline. If you want people to take an action, you need to hook them in by asking a compelling question or offering a solution to a particular problem.
  • Third, they have a prominent image or video that communicates something essential about what you're offering-this is often called the "hero" image.
  • Fourth, they establish trust or credibility, often through customer testimonials or guarantees. Visitors to a landing page will be often meeting you for the first time, so you need to build trust very quickly.
  • And finally, effective landing pages always have a clear call to action. There's just one thing you want people to do, so don't give them any confusing options-simply tell them what to do, and make it really easy for them to do it.

You can create successful landing pages using templates designed with these principles in mind. You'll find that they offer many more features geared towards increasing your conversion rates. Or you can use specific software like Unbounce. For more on those, see our Tuts+ rundown of 10 Popular Unbounce Themes Designed for Conversion.