AquaXi’s CEO, Stumped when asked to Blog the Value Proposition.
The young entrepreneur and scientist explained a phenomenon she has termed,“Simple Complexities”.
This is what I call the “simple complexity” – a pesky problem of sorts! I tend to over-analyze things, it’s a natural process in life for me. When the assignment was given I thought to myself, “a blog? What’s a blog?!” Where others were struggling to identify their “Value Proposition”, it was quite the contrary for me. People blog all the time, I’m just not one of them. Primitively, I had imagined a blog to parallel an online style diary page used predominantly by teenagers, and Journalist. The format was unclear, and I had no substance to anchor down my Value Proposition. My search began, and what I thought would be an easy project, drove me three weeks in through blogger elocution camp! It was like a chain reaction, the conga, as one site led me to the next. After exhausting complexity from a not so simple simplistic task, case closed with poor assumption, GUILTY as charged. [This is THE one example everyone should pay close attention to, because it happens…a lot! More than likely every business will have an assumption somewhere in their plan, but ought not to ever be relied upon]. Blogging instructions seemed easy enough, and I pursued articulating this exquisite etiquette blog (so I thought, yet another sour assumption – careful with these). The platform was sleek, clean, vivid and would compliment our site quite well once transferred. Swiftly this little 1×1 box popped up, directing me to initiate the composition. Consequently, the context will likely simulate that of a young teenage girls journal entry, as theoretically conceptualized, antecedently. The “Blog” had it’s Value Proposition right in the eye of a media stampede, splattered about an open source floor, it’s value seeped along the national grid, into the home and lives of billions. The blog has a process, and an end point. The formality suggested about the origin of blog yield fashionable tact, etiquette, and a “way” with font. The scientist adheres to methods and the processes carried throughout, nevertheless, hypothetically speaking…this one took a little longer to justify a theoretical case. Unless required, I will probably never blog again as the rhythm just didn’t match the beat to mine. This does not nullify value, where the value here for me was discovering the proper path and techniques which one should use when blogging. Beyond the value explores within the framework blog, is Value Proposition, the central composition every business must have.
Value Creation: Keeping your eye on the prize
AquaXi Labs has a service, product, and solutions collaborative and multi-disciplined target market groups we have placed great emphasis to ensure value is well rooted, and surveyed a population to receive unbiased validation. Owning a business without value proposition, was never really a business at all. Value proposition is vital to start the journey from your “idea” to building a successful company. The primary purpose of AquaXi is to create value. If you’re not creating value then everything needs to be reevaluated. It does not mean that this is the only way to make money, but it is an important component for which every business will need to ever be successful. Still, an entrepreneur may do everything correct, yet fail. We see this happen when worldly toxins seep into the leader’s heart. Money, greed, pride, trying to fit in, are among the top few things that can superimpose a grotesque impact on one’s life, and in the midst, man will often lose himself. YOU are core to your venture’s value proposition. What problems do you understand unorthodoxly well? What solution can you deliver differently? What is so significant about your business model? I’m a “people pleaser,” and have learned to guard my heart. I believe that being true to yourself is valued most in what’s to be valued throughout the course of defining value proposition. Don’t lose yourself! Let you be you and never let that go.