Thanks for the response. One problem you are going to have with your licensing is that when people license music based on audience size they ALWAYS think in terms of DMA or audience reach. I sold television advertising for years and it is ALWAYS sold on audience reach not audience cum. 99.9% of advertising producers will look at the total number and assume it is the market DMA or audience reach not the cumulative audience views because buying based on estimated cum is not a common concept. I think you will have many advertisers buying the $18 license because they honestly believe they are purchasing the correct license based on how the industry works. (By the way one of my best friends produces one of the #1 radio shows in the us and ALL of their add sales are based on audience reach/DMA).
I have been selling on AJ for quite a while and am glad to see some movement in addressing audio needs.
Firstly I have to agree with the other posts that including ANY kind of broadcast rights for $18 is just wrong. For all intents and purposes $18 is a micro license and should be used only for things like youtube videos. If you have a budget for broadcast you certainly have more than $18 to spend on audio.
The PRO issue is one that is not going to go away. I have done several projects for websites that required me to be non-PRO because the ASCAP and BMI contracts are draconian for website owners. Take a look at their contracts sometime. If I were a website operator and was going to post a video with music I would never use PRO music because of the way the contracts are written.
I do believe that the composer/owner of the music should have the choice as to whether or not their music is registered with a PRO. Many of the other sites I am on allow the user to choose whether the music is registered with a PRO. This would be a very simple solution for AJ. By adding one field in the database and a simple check box on the upload form the problem is solved.
I have to agree with Tim McMorris. The changes are nice but the pricing is rediculously low.
Protools 11 here.
Maybe we should all just be thankful that AJ reviews items very quickly compared to many other stock sites. Anything under 30 days is a bonus in this business!
I tell people I am a spy…
This has been a fun thread to read and think about. Success on AJ can be an elusive thing. I don’t think you can find one or two “secrets” and be successful here.
I have seen many comments here that basically say the top authors are top authors because they are top authors…. Kind of a never ending loop. On some level this is true, I think people buy what is popular and look to top authors first. On the flip side I have been here a while and had some success – well after I had established myself here both Mr. McMorris and PinkZebra joined and they both quickly zoomed by me and have had fabulous success. My point is at some point a new author will find something that clicks and zoom past the current top authors. It has happened before and will happen again.
Do you need a large portfolio or a small portfolio. Again taking McMorris and PinkZebra as examples you can have success either way. In my case I have found success by having a large varied portfolio. Other have great success with a hand full of tracks.
Lets look at production value – obviously there is a minimum production value needed to be successful. That being said as I listen to the top selling tracks I hear tracks that blow me away and other tracks that in my opinion sound awful but sell really well – go figure.
I think Gareth really nailed the key to success. Music is by its very nature an emotional thing. In my opinion the good selling authors tracks have a great “feel” to them. That elusive feel is like a magical mixture of elements. Buyers know it when they hear it.
There are also obvious other considerations – if you are doing death metal tracks you probably won’t sell well. Nothing against death metal but there are way more uses for happy clapping uke tracks than death metal tracks.
I do think it is getting harder to establish a foothold on AJ. With over 145,000 items the math is against you even with a great portfolio. I think there is a bit of luck, a bit of having the right sound at the right time and a lot of skill involved.