Posts by Gareth_Gillman

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Gareth_Gillman
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Let me ask Gareth a question, you pay me to sell on my market on which i offer you a set of tools and exposure, 30% of your income and for a time it goes well, then the traffic to your products starts to decline and my main motto is “YOU DO CREATIVE, WE’LL DO THE REST” would you:
  • a) still pay me 30% and in addition to that pump money into marketing and be quiet
  • b) renegotiate lower %
  • c) leave the market and find a suitable alternative
Cheers

Amazon charge between 8% and 45% depending on the item category and they do NO marketing for the products except list them on the site.

Envato / Themeforest is the Amazon of themes, you pay upto 50% of each sale for being on the site, which in itself brings a lot of exposure and sales.

Some authors are happy with the number of sales they get, which can be life changing but those who would like more then they have the choice to:

There is no 1 answer to your question as it depends on each authors needs / income, personally I do A but not every author can / wants to do that so they go with C

B is an option, start a thread and get some views on it but personally I don’t think Envato will, and it wouldn’t make much difference to the sales numbers / income.

You don’t have to spend money to market your items, you can do it with time, posting on social media and submitting your item to awwards and other css galleries. They won’t bring in 1000’s of sales but might be enough to cover the loss of sales from Envato.

I am not sure why authors get angry when someone points simple things like this out, other authors are doing it and seem to be doing well from it so it must work. Surely it’s better to have an extra marketing channel as Themeforest to increase sales.

I am not trying to be a smart arse, if I have come across as one then I apologise but at the end of the day, you can do 2 things:

1), complain about something

2) do something about it

I prefer to be #2, I could sit and complain daily about stuff but prefer to get on with my job and spend an extra hour a day solving the issue.

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Gareth_Gillman
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Rich coming from a dude who doesnt have any items here.

You do know you can have multiple usernames here right? Maybe, just maybe this is my personal account and not my “business” account.

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Gareth_Gillman
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I like how I am “an idiot” for telling the truth, the market has grown, the exposure is being reduced for each author, Envato can’t stop this without accepting new items, so authors need to help themselves and start promoting their items, Envato can only do so much marketing, Envato will promote the site in general but you then need to be found in the 200,000 items, by doing your own marketing you’re getting the buyers to your items sales page before they see the other items available.

If I am an idiot for pointing out the blindingly obvious then so be it #donotgive2hoots

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Gareth_Gillman
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I also dont agree with dedalx – We pay a percentage to envato to provide a quality service and part of it is providing consistent traffic. Otherwise whats the point if items are just sitting rotting away, they can do the same on our own websites.

Envato cannot promise consistent traffic as it’s impossible unless they pay for traffic

Unfortunately the “slow sales” is down to a lot of things:

1) Market Capilisation – there are now many WP theme sites so the buyers have more choice

2) Envato’s success – there are now 200k items on Themeforest, this means there is more choice and variety for the buyers, which means they are more likely to purchase from a different author.

3) Author marketing – some authors spend a lot of money on advertising their item(s), meaning buyers are being pushed to certain themes / authors.

4) Envato search – the search was improved dramatically with the category and tag search which means I can find better items than just what’s on the popular pages

5) Poor themes – Envato still has poor themes (usability) which give other authors a bad name, meaning some buyers will be using other sites instead of Themeforest

Envato can’t do anything about any of these except #5 which is to be really strict (like wordpress.org) on it’s themes, stop the bundling of plugins, stop the “500 demos” and go back to basics, a theme built for one purpose.

Too many authors have sat on their laurels and not done anything, just let Envato bring them all the traffic. Unfortunately there is a lot of competition so you need to make your items stand out, a few examples I have seen are:

1) website – have a website to promote your items e.g. myauthorname.com which is then “seo’d” for keywords, meaning you are grabbing buyers from Google searches and you can also use your affiliate link to make a few more $$. Some authors do this but a lot don’t.

2) re-marketing – Using Google Ads you can target buyers who have looked at your / other items to entice them to come back to the site. I recently bought a theme after seeing an advert for it as it was what I needed at the time.

3) Blogs – the best themes have marketing plans using blogs, they giveaway themes on popular web design blogs, yes it will cost you a few hundred bucks but then you have hundreds if not thousands seeing your item and promoting it to win a copy.

4) Social media – Facebook has loads of groups for WP users who are looking for themes, loads of twitter hashtags as well, also Pinterest. A client of mine chose her theme from TF based on it being shared on Pinterest.

5) Targeting – If you have a restaurant theme, then target restaurant owners / website builders (goes back to #1), promote it like crazy and invite users to beta test the theme (new versions) as they will be able to give you ideas for features but also promote it to other restaurant owners and it may also be shown on blog lists for “50 best restaurant wordpress themes” etc.

IMHO too many authors expect Envato to feed them, unfortunately you have to get out and do some of the work yourself. Put a couple of hours a week into marketing a theme, it will pay dividends.

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Gareth_Gillman
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8 days isn’t bad, my theme on wordpress.org has been in the queue for 2 months…

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Gareth_Gillman
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it might get accepted as a coming soon template but will need some more refinement (buttons, typography)

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Gareth_Gillman
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the main reason is because it’s badly built (by WordPress standards) which ultimately makes it difficult for users to understand / modify. If it followed the WP standards better then it would be more widely used.

Another is that a lot of developers don’t use pre-built frameworks as they would rather build their own which suits their needs, WP is so flexible that there are numerous ways to do things, and the framework market is taken up by the big guys such as thesis and genesis, on Themeforest there aren’t many frameworks used widely.

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Gareth_Gillman
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it’s likely that Envato are blocking your app as you haven’t added a header to let the system know who is using the API, in the new api this is called the bearer.

I use CURL instead like so (this gets the categories from Themeforest):

<?php
$api_url = 'https://api.envato.com/v1/market/categories:themeforest.json';
$ch = curl_init();
$headr = array();
$headr[] = 'Content-length: 0';
$headr[] = 'Content-type: application/json';
$headr[] = 'Authorization: Bearer xxxxxxxxxxxxxxxxxxxx'; // my token for the api

curl_setopt($ch, CURLOPT_HTTPHEADER,$headr);
curl_setopt($ch, CURLOPT_URL,$api_url);
curl_setopt($ch, CURLOPT_USERAGENT,'Mozilla/5.0 (compatible; xxxxx)'); // my product name
curl_setopt($ch, CURLOPT_CONNECTTIMEOUT, 5);
curl_setopt($ch, CURLOPT_RETURNTRANSFER, true);
$ch_data = curl_exec($ch);
curl_close($ch);
if(!empty($ch_data)) {
 $json_data = json_decode($ch_data, true);
  $data_count = count($json_data['categories']) -1;
  for($i = 0; $i <= $data_count; $i++) {
   echo $json_data['categories'][$i]['name'];
  }
}
?>
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Gareth_Gillman
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the most likely explanation is that the author has uploaded the wrong zip file to the wrong item, it can happen as we are all humans and prone to momentary lapses, the author should be able to fix as soon as he comes aware.

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Gareth_Gillman
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yep, all downloads are made from amazon so it’s on their end and not Envato’s, it could be throttling for certain regions etc

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