If I were a newbie, I would any day prefer a longer queue than live with taking a lesser cut than an elite author. At present if new authors are not worried about being paid less, why would they worry about waiting few days longer? Most new authors go through a lengthy and time consuming learning process before getting approved anyway.
I understand that many popular marketplaces like App Store/Google Play don’t differentiate between a newbie and an elite when it comes to margins. I never fully understood why it is there here and now that large percentage of sales is coming from established popular authors, it is probably not very profitable for Envato to keep it, at least not on ThemeForest.
Let the authors set prices = TF death. That’s my opinion.
I certainly agree with that and hence said “let the authors of the popular MP themes to price their items themselves as long as they keep(meet) the minimum price set for a theme in that category”. Anyway, I am not very sure authors of MP themes would be willing to increase the prices on their own if they see competition keeping the minimum price. One author of such a MP theme seemed to be open to price increase but if other monster themes stay at the current price, they may not be willing to risk their position by increasing the price.
To recap, these are:
- Just like niche themes, multipurpose themes purchased under a regular license can only be used once, for a single website. There is no difference in end use.
- Although multipurpose themes offer more demos, their functionality, code, and structure are essentially the same as niche themes of a similar price.
- Although multipurpose themes tend to “bundle” more plugins than niche themes, attribution and pricing for bundled plugins is a complex, market-wide problem that won’t be solved by recategorizing multipurpose themes. We’re committed to fixing it, but it’s something for the long term.
The only line of defence here is single use license – no matter how many demos or full fledged themes (multiple themes bundled into one is true with many of the multi-purpose themes which is what is causing so much heartburn for some authors) you bundle in a single item, you can use it only to power a single site for each purchase.
Saying MP themes have the same functionality, code and structure as any other theme in that category is being unfair to authors of these multi-purpose themes (and frustrating observation for the rest). Many of these MP authors have given up on releasing multiple items and are focused entirely on releasing new themes (and features) within a single item of theirs. 100 demos can’t be created overnight otherwise we all would be doing the same. Once the backend is ready and mature after release of couple of themes, most of the work for creating a new WordPress theme happens on the frontend – HTML/CSS/JS after time it takes to study the domain and design itself. And these demos within a single MP theme are a result of similar type of effort although quality is a concern due to sheer number of demos that get released.
I guess the pricing disparity is a easier to understand and appreciate with site templates. At present, a template with 60+ demos and 450+ pages and trying to address some 20+ niches (and of course, more coming soon) is priced $17 – same as an item with a single demo addressing a single niche with <10 pages. This is surely not because the functionality, code, and structure are essentially the same with both items. You would probably see 40-50 times more code in the bigger template, and it should be lot more effort to support/maintain it. Envato simply does not want to take the risk/pain of increasing the price of these big items. Issues like how to price them (quantity vs quality), effect of price increase on the sales etc. are hard to solve.
To keep it simple, Envato probably should probably let the authors of the popular MP themes to price their items themselves as long as they keep the minimum price set for a theme in that category. That way, both risk and benefits it offers is theirs and we can free the reviewers from the pain of deciding on how these items should be priced etc. Many of these authors are smart super elite authors and they would probably know how to run their shop and kind of buyers they want to target. And if someone makes more money or is seen as providing greater value after increasing the price, it is encouraging for us all.
Having the same issue here as well.
A big No No.
This would only give some authors a one more way to “cheat” the marketplace.
What we need here actually is a new space on the front page which randomly displays an item from each category, to send those items’ authors some exposure they need (of course, there would be some criteria like a rating treshold etc.).
That’s a great suggestion. I believe that “featured” page in wordpress.org works that way. The theme receives a spike in traffic the moment the item is featured (rather picked randomly). It is not really like the featured item in ThemeForest which has its place but would be limited to very few select items.
Highlighting updated items would perhaps encourage authors to release updates for update sake, confusing the users as to what really is a genuine update. On the other hand, it may encourage authors to update/maintain existing items instead of just keep releasing new items that look similar to existing ones.
Here is a related post -http://justintadlock.com/archives/2013/09/14/why-custom-post-types-belong-in-plugins
and author’s example plugin is a good one to start with -https://wordpress.org/plugins/custom-content-portfolio/
Custom Post Types capture content and are not presentational. The content will be lost when users switch themes. You just need to include custom post type definition in the plugin. Styling can still be in your theme.
We had a similar situation and we just moved on and created new item since no matter how much we tried, it did not help to approve the soft rejected item. I know you have put in lots of work there but hopefully you will come out wiser from this, like we did.
It may not seem fair specially since you have been selling well and so many approved items out there look similar (even those from a single author) and they hardly sell. But I guess the reviewer is saying – “you have the potential and hence why not create something different instead of being stuck in your comfort zone”. At least, that’s how we took it eventually after the initial painful period and in retrospective, it was for our own good. Hope this helps.
In short – take it positively and time to think different.