There should never be a 50/50 split for a WP theme if one person only does the initial design. Any CMS is a living thing and will change. There will be support, updates, etc. I would suggest you start at 70/30 for a WP theme if you’re doing everything but the design.
Think about this, you are the front-end developer, the backend developer and the support person. You’re doing 3/4 of the work. The other person is the lead designer. If I could just draw stuff in Photoshop and get 50 of the WP theme sales, sign me up because that’s a steal.
More importantly, if you are not requiring the designer to participate in updates or support, the earnings should reduce over time. Maybe start with the first 30 days at 60/40 then go to 70/30 for the rest of the year. After 12 months, if the theme is still selling well, the designer shouldn’t be getting much if anything. Maybe 90/10 if it’s worth it.
The maintenance and support aspect of a WP product are key pieces and you cannot discount the time and cost associated with this. It will fall 100% on you if a WP update breaks the theme. The original designer isn’t going to have anything to do except collect their earnings for your work at this point.
I do both design and coding on my themes. Even the ones where I have partnered with other authors, I participate in both sides. What I can say with absolute certainty is that the design part is easier and takes less time. It actually takes a LOT less time for just the initial development, and then when you add in the updates and support it’s not even close. Neither the design or development portion of a theme is easy, but without a doubt the design tasks requires less work.For HTML, there’s not much maintenance so 60/40 or 50/50, it’s not as demanding on the developer compared to WP. I still think the account hosting the item should retain the larger percentage and it should taper off over time as the designer has no responsibility after the item is released.
Zawaj – The BuddyPress Dating Themehttp://themeforest.net/item/zawaj-the-buddypress-dating-theme/11672015
I really hope my item (which is on queue) will be reviewed today. Excited to join the Most Wanted
Won’t give more than 35% for a PSD design. Might be better if you just buyout the design. Designer work stops at the moment you have released the item. Your work and responsibility on that item continues forever until you delete the item. So if you are planning to have a long term theme that will have a lot of features and you believe it will sell more than 500 – 1000 copies, just buy-out the design. The worst decision you could probably take is to give 50-50 percentage. Listen mate, I know getting great design is tough here in TF but let us not forget that theme isnt just about design.
For HTML/CSS, I agree with jThemes, it would be 50-50. Everything else, I agree with woodhouse2.
This is a general forum support section. You should contact the author itself for supports and inquiry.
Also, I’ll be flagging your post since you posted your Purchase Code in public which I believe is not an appropriate thing to do as it can risk your sensitive information.