I think the big thing here is that it’s probably not unique enough. It’s not that it’s bad looking but the design is not really offering anything that Themeforest doesn’t already have.
I appreciate the help Samberson has given, but it would be great to get the thoughts of some others too. Some more eyes over the design will surely bring up some other points. All help is appreciated.
You will need to take a look at the envato policy regarding assets. There are a couple of different scenarios that might apply to you. You should be able to find a guide in the knowledge base.
As for image resources I would take a look at the other envato marketplaces. However there are threads in the Themeforest forum regarding other image sources.
While I might not be the right person to give you submission advice (I’m having submission issues of my own) these were my initial impressions. Clearly you are going for a minimal look, but your choice of font could be a little more engaging. The minimal design you have going on with the choice of font makes it fairly plain. The italic dropcap-ish elements you have also feel a awkward. The area of your design that would appear ‘above the fold’ in a browser doesn’t do a lot to grab an audience. You have quite a large welcome message taking up valuable real estate which is better suited to more important and appealing information or imagery. Also the images you have used aren’t great, I would take a look for something better. Those were a couple of things that stuck out most to me, but there are also other areas in which you need to improve. Going by other posts in the forum, the PSD category has very strict design quality requirements. While the concept you have isn’t bad it does need work in some key design areas; visual hierarchy, typography, spacing. However, even if you do fix all those areas you still might be in a situation where it isn’t unique enough to be accepted.
Also forgot to mention that the hard rejection was ” it did not meet our minimum requirements for quality and/or marketplace policies”. I have received a couple of rejections for previous versions but this one is new to me. I can only assume it is due to aesthetics as my code validates bar a couple of IE fixes and use of hgroup (hgroup shouldn’t have been a problem when I submitted). Can anyone give insight into the minimum quality requirements?
Sorry, I forgot to mention that the theme was rejected. I need the feedback to try and get it approved. Thanks for the suggestions, it helps to have some fresh eyes look at a design.
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