Also good points and ya, one of the big reasons I love the idea of themes is not having to deal with clients. I can charge that much for a job, but it is always an extremely negative affair that usually by the end I am closer to shooting the client then sending them a bill
I will have to give it some thought, perhaps I will give it at go. How is it working with wordpress making themes? I have never used ti myself but anytime I have to skin third party CMS software I always find it to be more an exercise in frustration than anything else?
thanks again thought for your thoughts everyone, I really am grateful that you are taking the time to give me advice.
Also is exclusive worthwhile or is it better to put my work up on every theme marketplace I find? (aka smaller commission vs bigger market)
Interesting, however, fillerspace is 30 sales per week even remotely expectable? When looking at word press themes ordered by sales around the midpoint I am seeing most making around 200 sales in 8 months to a year. Which is more like 4 sales/week.
For example lets say I do an above average word press them and over the next year it sells 200 copies at $20 each. I make $2,000 on a delayed return.
By spending the same amount of time building a similar website for a client I can charge as I said $5-7000.
Thus in comparison I take a pay cut of about 60%.
And that is assuming my theme is average sales. Also on a side note, how much of a theme has to be original? For example on many themes I see an elegant flash or ajax slide show as part of the theme. Does that have to be specific to the theme or can that flash object be used in several themes that are all different aside from that one common element? Can these common elements be purchased from say activeden so I don’t have to invest the time in building them myself?
I am sorry to be all negative, I am just trying to do my due diligence as I really do like the whole concept of selling themes as it puts the creative flare back in the hands of the designer.
Oh and one other curiosity. How often do you sell “extended licenses”? Is that like an almost never once is a blue moon, “yay” kinda sale or can a popular theme expect to sell a fair number of them?
thx for the comments so far everyone!
Ok so I have always kinda liked the idea of selling templates through a site like themeforest (or mojo) or any number of a myriad of other companies. However, I am really struggling with it as a viable income source and would love to hear from some of you that regularly sell your products here.
To do a quick test I looked up a one of the categories and ordered it by “sales”. Then went to page 5. (which, of the 360 items in the category reflects the top 30% of products. Perhaps optimistic but still reasonable.
I then started looking at the profit the vendors might be making from each item.
102 Sales. Price $20:
Assuming the lowest commission rate the person who created that template has earned $1020. It was uploaded over a year ago. Assuming the highest commission (unlikely), $1428.
Taken from page 7. The median sales of the category:
51 Sales, Price $12:
Also uploaded a year ago. Minimum commission: $306. Maximum commission: $428.
The top sales item of the category.
5218 sales, $35
uploaded a year ago. Max commission: $127,000
While, it seems if you get lucky and make it to the top of the list you make a killing, otherwise, you can’t even afford to put food on the table.
If I was to create the same site, design, and functionality for one of my clients I would be charging in the range of $5000-$7000.
I can’t imagine being able to make a living off of the above media sales. I could spend upwards of a month carefully putting a site together from scratch to meet the quality requirements of theme forest and if I am lucky and reach the “average” sales my theme will make me less than $500 over the next year. Assuming 30-40 Man-hours to create the site I would be neting 12-16/hour on a delayed income, after subtracting cost of doing business (equipment, software, power, internet, etc) I wouldn’t even be earning enough to pay the rent on a bachelor apartment let alone making enough eat or do anything else. Sure I could get lucky and be one of the top 5% but that isn’t likely, especially since even the themes in the bottom 20% are of a quality that they are easily comparable to the top ones.
Thus my question is, am I missing something? How can sellers here afford to build enterprise quality sites when the odds are they will be taking home significantly less than minimum wage (in the US). I really hope I am missing something and that there is much more viability than I realize
Hey I might be interested. toss me an email at firstname.lastname@example.org
Currently my online portfolio is under construction but here are a few quick links to give you an idea of my work:
http://www.canadiantire.ca/AST/ResearchCentre/if_lp.jsp (pages rechable via the purple navigation)
This is an old thread but I figured in case someone searches it up and has a similar problem that this will be useful.
Dreamweaver (if you have it I guess) has a fantastic find and replace tool. It can search through multiple files and can search using Regular Expressions. (if you don’t know what RegEx is I guarantee it will be of your benefit to learn it, even though it is a pain)
To give you a 10 second crash course on what RegEx is, is it is patterns, it allows you to search out patterns and apply it to consistent selection of similar things
RegEx has saved my butt a ton when a client asks for some sort of global change that would be impossible to just use a normal find and replace on.
Case and point lets say you have a bunch of img tags and you want to change them into imgs surrounded by anchor tags linking to that image
for example from
<img src="img.jpg" />
<a img.jpg href="img.jpg><img src=" />
Now if the source of the image is different throughout all the changes a single find and replace won’t do it but with RegEx you can do a pattern the looks for a string that starts with
and then ends in
And then you just tell it to store the middle bit as a variable which is then used in the final replace to add in the anchor tag.
Anyway, good luck!
Also, this RegEx tester is really helpful in creating your patterns. Its designed for As3 but RegEx syntax is pretty much the same all around