Hi, After one year on Graphic River and 16 years’ experience I want to share with you some unwritten advices applicable in the Flyers category. But general design rules can be applied in any design arrears / categories. I’m sure there are many other advices. So feel free to share it if you like.
Advices for flyers category:
- Research the marketplace. Do not look only at the top authors/bestsellers items. Look at the top new authors instead this is a good way to understand the trends and what is the buyer’s needs. When you see an items with many sells look at the upload date also because some items are very old and there are no good for references.
- Choose / create a strong concept. You can get allot of inspiration if you look at movie posters. http://www.movieposterdb.com/posters/. DO NOT COPY these posters. And don’t forget to be UNIQUE.
- Carefully choosing your flyer elements. Take your time and gather best elements that fit to your concepts. It’s ok to use free rights images / resources but if you want to act like a pro create your own resources. In my opinion learning a 3D software and purchase a decent photo camera it’s a must for flyer’s category.
- Carefully choosing your flyer composition. Do not use /reuse / overuse that centered compositions. Do some composition sketches before you start working in Photoshop. Learn about composition rules from here http://compositionstudy.com/
- Carefully choosing your typography / fonts. This is a HOT topic here on Graphic River! Choosing the best fonts requires many years of experience. This is not something you can learn overnight. Don’t worry in time you will learn to choose it right. If you don’t have much experience with typography DO NOT chooses your fonts just in seconds. In 99% you will choose wrong. Look at the best items and try to understand why the author choose that particular typos for his composition. LEARN ABOUT WHAT THE PAIRING FONT ARE. LEARN ABOUT WHAT THE REVIEWER WANTS WHEN HE TELLS YOU ABOUT HIERARCHY. Here are some links to learn. http://webdesign.tutsplus.com/articles/typography-articles/a-beginners-guide-to-pairing-fonts/ http://www.typeconnection.com/ http://www.smashingmagazine.com/2013/02/26/creating-visual-hierarchies-typography/
- When I use the font style and when not. I saw allot of items using layer style on fonts but like all effects is better to choose when to use it and when don’t use it. The answer is in your composition. (For example) If you have a minimal composition my advice is to use only subtle effects and style. You can use strong layer styles when you have a vibrant composition. But always keep in mind the visual hierarchy on your flyer. Just ask yourself: “If I post the flyer on a wall what is the element that I saw it first? ”
- What means Blending Elements (Post Processing Tips). When you finish placing your elements in your composition doesn’t mean your flyer is ready to upload. The final step is Post Processing. Here are some links http://sixrevisions.com/photoshop/21-advanced-photoshop-tips-tricks-and-tutorials-roundup/ http://www.smashingmagazine.com/2010/12/16/compositing-in-adobe-photoshop-time-saving-tips/. Do not exaggerate with this effects keep it all natural.