silly question IMO, would you look at something that’s in a poorly designed packet? No.
I would. A high-quality design can “hide” a poor programming while viceversa can be true also. A very good programming can be packed in something with a low-quality design. Let’s not forget that most developers are not designers, while most designers are not developers
But of course, good design sells. Like in the supermarket. Known brands with good pack designs have most sales. Unknown brands with a not so good design, even if the product is good, do not sell very much.
I think a thumbnail should include some important information about the item, like the category, name, and your brand identity if you have one. I don’t judge an item based only on a 80×80 tiny square but who knows about other buyers ?
I think that thumbnail may sell because of first impression.
I’m sure it helps because is the first thing buyers see and must stand out so they at least hoover over with the mouse to see the bigger preview
I haven’t lost to much time on thumbnails since when I’m at that point of the project I’m already bored and tired and just want to put the project online as soon as possible and start working on something else.
unfortunately this is a mistake but is hard to fix it.
To all the people who are saying the quality of the item is more important…. I completely agree. However, if I’ve got 200 potential themes or videos or graphics, that meet my search criteria, then I’m not going to look at all 200 of them. I’ll only visit the actual item page if the thumbnail looks good, so you can have the best item in the world, but if the thumbnail doesn’t entice me then I’m unlikely to buy it.
A thumbnail is usually the front door to your item.
Not so sure about a thumbnail conveying what you’re selling, just look here: http://codecanyon.net/category/all?utf8=%E2%9C%93&sort_by=sales_count&categories=all. The first 4 thumbs convey nothing but the authors brand and that’s completely fine.
I went with a similar approach by just attaching my brand to my thumbs but I’m sure it doesn’t hurt to try and squeeze a preview of your item in there somewhere.