We are now thinking about new layout to create for ThemeForest and just had a huge fight on what’s better to go for: mainstream or niche? I mean, looking at Avada (congratz guys!), if you do well, you do REALLY well. But lets face it: there are so many top-notch mainstream, multi-purpose templates and themes, that it’s next to impossible to have a success on this field. So maybe finding good niche would be better way then? Say – theme for flower shop? Grocery shop? Book shop? Those are less crowded, making your chance for bestseller significantly higher… but then again, are there enough potential buyers? What’s the point of being the best with 5 copies sold?
Confused! Did anyone make this kind of analysis before? Cons and pros of both ways? Wanna share yout thoughts?
Too niche or creative does not sell as well as safe design. Even when its first class work people get scared. You get a starting burst then it drops off. For example http://themeforest.net/item/huge-unique-modern-3d-portfolio-for-creatives/6220118 – it is first class code and unique, cool functionality yet less than 500 sales in 3 months. It deserves a lot more.
Simple, versatile and easy to imagine peoples content is the most financially effective route (even if it is nice to see new, creative styles on here).
multi purpose one pager ftw!
@charlie – I get your point and I do agree with it, but that’s not really the kind of niche I had on mind I didn’t really mean technical avangarde, rather “topic” of the theme. I mean, whenever I see a potential buyer wondering on ThemeForest, he looks exactly for the theme designed for his purpose. If the guy has a flower shop – first thing he types into search is “flower shop”. I reckon he wouldn’t really come up with the idea to find a multipurpose theme and then adapt it to his needs, you need to have some technical skills to be able to imagine that you can do that.
On the other hand – from my experience, most buyers here are small web agencies, not a final user/owner of the website; they know that even church theme could be used for a grocery shop website.
But anyways, the question is – is it better to target those end users, trying to shoot exactly in their needs or produce another multipurpose site with few flavours? Guess noone knows that?
@ruben – that’s indeed great work with “Huge”, congratz
I think it’s better to do a safe design for “all purposes”, but with a delicate accent of some innovation. Then users get what they want, your theme gets exposure – it’s a win-win situation. Niche themes can have really short life I think, you may sell 500 copies first month, and end up a year with 550 overall sold copies.
I wouldn’t mind selling 500 copies first month. Not all authors here are elite authors, be more realistic with numbers.
Ontopic – If they find public, niche themes can have sales for long time period but usually they don’t sell much in first month. On the other hand, multipurpose themes if they are good they sell well in the beginning (first month) and after that new multipurpose themes replace them and they end it’s life. I’m talking about average authors and portfolios here and from experience with themes in my portfolio.
Niche themes can have really short life I think, you may sell 500 copies first month, and end up a year with 550 overall sold copies.
Absolutely opposite. You can get 200-300 sales with a multipurpose theme first month, but then its dead after 3 months. In case with niche theme, you get less sales in the beginning, but they live much much longer. The reason is less competition.
Anyway both good – multipurpose theme (get cash and run), or longer living niche theme. BUT, while creating a new multipurpose theme, you spent so much time and efforts, that you can create 2 niche themes. I’m saying all this from my own experience. I working with different authors here as a developer (including elite).
The reason why all create multipurpose theme, is they are dreaming to get in top sales like Avada or Enfold authors. But you really need to have something exceptional, and MUCH of a luck (or smart promotion) to get there for a long time.
Of course you are right about less competition, but you need to take a look from a perspective of flexibility of those themes. If I was running niche business, I would work on making it look different than others. This is easier with multipurpose themes. What is more niche themes may get old much faster than simple multipurpose ones.
Of course you are right about less competition, but you need to take a look from a perspective of flexibility of those themes. If I was running niche business, I would work on making it look different than others.
People who buy themes in the niche categories are usually a part of a small organization or operate a small business. They are not web designers and in the most part just want a web presence that generates leads and sales, so looking similar to competitors isn’t much of an issue. The chances of a competitor in your geographical area using the same theme as you is pretty slim anyway. There is also the fact that if the item is in a niche category on the market place it should have some sort of functionality (beyond its appearance) that is specific to that niche.