I’m working on a new theme Avanti.
Actually is soft rejected.
Soft Rejected Reason: 1. Your file has some well done design concepts, however it does not meet the current and very stringent quality guidelines and we can not accept your file at this time. You will need to make some additional improvements in overall aesthetics and aspects such as typography, graphics and spacing. 2. There are a few inconsistent spacing issues throughout the design. 3. Overall typography needs additional refinements and improvements before it will be ready for sale. 4. Even with the current design, a significant increase in the polish of the various aspects of the template may just swing the decision in your favor. 5. There is no visual hierarchy, proximity or alignment to suggest content relationships.
Any hint that may help to improve them will be invaluable .
He is mostly right – I think there is too much content on the same hierarchical scale. Anyway – I think it’s a predefined message reply. Try to play a little bit with the content – remove what’s unnecessary and try submit it again – it doesn’t look that bad.