2036 posts Quality Manager
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jremick
Envato team
says

Hi everyone!

We’ve made a small, but important, change to our WordPress pricing structure that now allows WordPress themes with exceptionally advanced functionality to be priced into our top tier of $55-60 according to our Review team’s assessment. The $55-60 tier was previously reserved for themes with eCommerce or BuddyPress functionality but as more themes are being created with other types of exceptionally advanced functionality, we needed to make this change to fairly accommodate them.

In making this change, we are re-assessing the existing library of themes at the nearest price point to determine which of them belong in the higher tier. Out of nearly 3,500 fantastic themes in ThemeForest’s library, only a handful will be changed but it does mean there is a growing demand for themes like these! We hope the additional pricing flexibility encourages authors to continue building awesome functionality that buyers are looking for and expect this will have a positive effect on author earnings and the community as a whole. :-)

Thanks, everyone!

633 posts Dream big
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pixel-industry
says

That is great to hear. But what about prices of HTML templates? I think you should raise them too. Today, almost every HTML template is responsive and has a ton of options. I think the quality passed those 15$ quite a while ago..

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wopethemes
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So the price for one page is now $30. and the price for complex wordpress is $45-$50?

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MoonBear
says

Hi jremick, good change.

Can you name some features that would make up a theme with exceptionally advanced functionality, or provide names to items that have had price changes so we can see what this consists off.

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Codevz
says

what about prices of HTML templates? I think you should raise them too. Today, almost every HTML template is responsive and has a ton of options. I think the quality passed those 15$ quite a while ago..

+1

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BlackHorseWeb
says
eCommerce or BuddyPress

What about a unique features that been made from scratch with hundreds lines of javascript and php?

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GravityDept
says

That’s two price increases for WordPress in one year. This needs to spread to other categories i.e. Magento which requires massively more work than WordPress but is selling at the same price point from its launch in 2010.

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TonyBogdanov
says

Cool news, +1 for the increase in HTML themes though. I just hope this spread across all themes & authors, and that it’s not just a new way to suck more money out of avada-like themes ;) No offence.

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Dream-Theme
says

Long awaited and fair change. Thanks!

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MoonBear
says

Long awaited and fair change. Thanks!

Offtopic: Wow! Congrats on making power elite :D

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