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AndrVlad
says

Ratings rate depends on marketplace. For me on Vh average is about 8.5% however my fastest item have 3 ratings per 7 sales, slowest item have 78 sales and no visible rating yet.

Best regards, Andrey

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Pricop
says

It depends on the Marketplace and Item. For example I have a skin with 3 ratings out of 22 (I got items with even worse rating numbers), while I got a product with ~350 sales and ~100 ratings. I find it normal now…

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