Beautiful theme, but the theme options are very poorly laid out and the documentation is poorly written and incomplete. They make too many assumptions about what they think you will know, even if it's specific to their theme and no one but their developers would know it. For example, they don't bother to tell you any details about any of the different layout options - only their names. There are several instances where they show you that options exist, but provide no information on what they do. You have to try each one, and some you still can't tell what they do after enabling them.
They also don't tell you anything about how to do certain tasks, like implementing their product slider. it SEEMS from their documentation you can use a theme specific slider widget, but it doesn't actually exist. If additional steps are needed to make it appear, they don't tell you that.
I also had a heck of a time trying to use their dummy content, and the instructions on how to use that are also outdated and not very helpful. In their documentation they have 2 options for dummy content, but in reality, there are about 10 options. Many of them had similar names so it was difficult trying to figure out which to use, and there were no details on the differences between the packages.
They also won't provide you the dummy content directly and let you upload it. You MUST use their built-in option which uploads the content directly from their server, which is buggy and takes forever. I spent 2 hours on the phone with my host trying to figure out why it wasn't working, and ultimately it was wasted time because it says you you shouldn't use it unless you have a clean install, which I don't.
Ultimately, I think this will be a nice looking theme, but I'm really disappointed in the interface and the documentation. It's caused me many wasted hours and I'm not done. I've used many themes over the years and this is among the worst in terms of documentation.