The demo looks great but the site is not as customizable as it seems. For example, there is no way to change the color of the shopping icon in the header from pink to a different color using the BigCommerce theme styles.
Documentation for the theme is written only. There are no videos. And, documentation is to implement the theme as-is so if you have any simple customization, you either need to know how to code or you need to contact support. Or, you need to hire outside help.
Since the support is in India, they answer every 24 hours. And, make you jump through hoops to get your questions answered. It doesn't ask for it right off the bat but if you want any sort of help you need to give them your purchase code to prove purchase, and you also need to give them BigCommerce access.
Originally they asked me for the admin details which I sent and then later they asked for me to add a temporary user to the store. At this point, it has been 5 days since I first sent an email with questions and I still have not received help as it seems like they keep delaying answering my questions so I have had to reach out for outside help because I would like to launch my site as soon as possible and the lack of customer support as now delayed me more than I would have hoped.