This theme is clean and modern looking which I love and if you want to use the simplest version of the demos than it is a great and affordable theme. However, you should have an in-depth understanding of wordpress in order to truly customize this and get the most out of this theme as the customer support is HORRENDOUS. I have had a three week email chain going on with Dmitry of their customer support team who has met all my questions with snarkiness and rude comments questioning my intelligence. Nothing I asked or questioned was even looked at or considered - I had to ask him several times to look into issues - he would just brush me off and tell me I was wrong and didn't know what I was doing. I am by no means an expert but not a beginner and I cannot get over how BAD this support is. For that reason, I would look to another theme unless you're positive you won't need to contact support. This has been the worst customer service I've ever experienced.