I wanted to choose other reasons for my top rating, including a great design that stands the test of time and easy customization. But the main reason is their excellent customer service and support. My site suddenly had a few tech issues that I, and my domain admin, could not solve. But the Pixflow support exceeded my expectations and now my site is back to normal. I'm really grateful for their patience addressing the issues and glad that I decided to 'stick it out' when I was trying to fix it by myself and I did not buy another theme. This one really is great - simple, yet effective and easy to update.