I tried to use the Ark template for two projects, but always get frustrated from its usability. I used several templates from themeforest: Avada, Uncode and some other smaller ones. The Ark template is just really complicated to use. I am not a fan of the fresh builder at all, the documentation is not extensive, they want you to upgrate to pro support instead (which is an insolence) and one has to import the whole main template to import the specific layout you want. Last time I tried to activate it, the activation servers were even down.
Conclusion: Horrible usability. One has to buy "premium support" to have a normal documentation. Rather buy another template like uncode.
I will recommend this theme to person who doesn't know so much about coding. But you need to take some time to understand how this works. Just import a demo and play with it. This theme has most of the function I want to use on my site. Only Google map, it's preset section uses Google API. This is not simple to set up. My tip is using Google Map "iframe" with "/EMBED" section. Copy and paste and it is free.