DIDN'T LIKE THE SUBJECT BECAUSE IT IS COMPLICATED FOR ME
Hard to argue with that..
However the true reason for this rating is the fact that you were refused your refund request.
Please let us remind that refund rules are the same for everybody: https://themeforest.net/page/customer_refund_policy#not-refundable
Do not expect your bad rating will get you any sort of "special treatment".
Main Demo Not Imported.
you need to fix this process
Almost all top selling themes have a "main" demo to showcase its features in one place. It is usually very "big" and requires additional server resources to be imported.
Please check the system status widget in The7 > My The7 in order to identify which resources your server lacks and ask your hosting provider to increase them. In most cases it is a matter of making minor changes to server config and usually is free.
The possibilyties to set up the Theme are too much. Other may find it nice to have a lot of possibilities to set up the theme, but for the most people this is simply 2 much. I need a theme, which is easy 2 use, not a theme where you have 2 study before using it. The bad thing... you have not realy a chance to test it before. For me its sending money to a trash bag. :(
We are sorry to hear that you are displeased with the theme.
However please do not extrapolate your personal experience to what is good "for the MOST people". Because it is your subjective opinion.
If you take a look at ThemeForest top sellers list, you will notice that MOST people prefer feature-rich multipurpose themes to simple ones. This is an objective fact.
Also note that we market The7 as "the most customizable theme on the market". We also clearly indicate that there are 1000+ theme and 250+ page options to play with. This is more then enough to make a considered purchasing decision.