These guys did a great job with product.
It is super flexible and super stylish.
I am happy that I did the right thing and got this theme than any other theme in themeforest.
Get this theme and you will never sorry for your choice.
I have been working with themeforest and its themes for over 5/6 years. In my opinion this theme greatly oversells and under-delivers.
It lacks some basic functionality like the ability to put links on it's content sections. There is barely any hover interactions. I have had to hard code a lot of html and css to get my look & feel together.
The WooCommerce integration is also quite a let down. I am hacking the theme more than using it at this point.
I found this theme impossible to use, and support was only about 50% responsive to my requests. The demos look great but I could not replicate them. Now I am struggling to uninstall it without deleting my own content.
The Theme developers have gone to a lot of trouble to put right a problem with product image zoom functionality. I was initially unhappy with the theme's compatibility with woocommerce zoom plugins in general, but they have solved it. it wasn't a quick fix, but they worked hard to get it right for me. Moreover they did it after the support contract had expired. You can't ask more than that. Problem solved. I can now vouch for TheGem theme's support for the WP Image Zoom plugin - and WooCommerce product image zooming in general. Thanks Gregor!