This theme is deceiving- the demo appears to use a vastly different system than what you buy. I'm gonna lay out my issues with this theme in a few pieces. As someone who can read and understand the code, here are some really frustrating decisions the developers made.
The menus are really awful. The "Main Menu" location *ISN'T* the actual main menu, and it doesn't appear to go anywhere as far as I can tell. The main menu is actually called "One Page" which makes no sense. The theme ships with three "menu styles", but in the code it literally only accepts two options (option #2 and other). There is a third menu module in the includes/modules/ folder, but it can't be used because the theme isn't coded to accept it.
The default menu layout also doesn't appear to be what's used in the demo. The demo uses pull-left and pull-right functionality to separate the logo and the menu, but in the actual theme it uses "container" and "outer-container" which ends up putting the logo and the menu on two different rows (instead of being level on the page, the menu sits below the logo).
There's no easy way to manipulate the icons that float around the page, you have to CSS the page into removing the sidebar since the "full width" layout isn't *actually* full-width. At the bottom of every page, whether it's a post or not, there are "Previous" and "Next" links that have to be CSS-ed out because there's no option to remove them.
In short, this theme has some cool, quirky features but they are vastly overshadowed by its inadequate usability, poorly-written code, and an altogether deceptive presentation in the live demo that cannot be achieved with the theme as purchased.
I don't know why this theme was given any five star reviews- perhaps people are just using it fresh out of the box with zero customization. That is probably its only real use.