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  • Tags: App Showcase, Blue App Landing Page, app, app landing, app landing page, app landing page html, app landing template, app website, blue landing page, creative app landing page, landing page, mobile app landing page, modern app Landing, unique app landing pageSee all tags

    Apetech - App Landing Page

    Marketing / Landing Pages / Technology / Apps
    $14
    10 SalesLast updated: 10 Oct 18
    • App Landing, App Landing Page
    • App, App Screen, Landing Page
    • App Landing page HTML Template
    Tags: App Showcase, Blue App Landing Page, app, app landing, app landing page, app landing page html, app landing template, app website, blue landing page, creative app landing page, landing page, mobile app landing page, modern app Landing, unique app landing page
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  • Tags: agency, business, corporate, creative, freelancer, grid, landing page, multipurpose, one page, parallax, photography, portfolio, responsive, resume, startupSee all tags

    Addax - Multipurpose Landing Page HTML Template

    Marketing / Landing Pages / Corporate / Business
    $15
    7 SalesLast updated: 14 Oct 18
    • 12 Homepage Variations
    • 12+ Valid HTML Files
    • Bootstrap (4.x)
    Tags: agency, business, corporate, creative, freelancer, grid, landing page, multipurpose, one page, parallax, photography, portfolio, responsive, resume, startup
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  • Tags: charity, charity hub, clean html, crowdfunding, donation, event, foundation, fundraiser, landing page, ngo, non-profit, organization, responsive, volunteer, welfareSee all tags

    Prottasha - Bootstrap 4 Charity Landing Page

    Marketing / Landing Pages / Nonprofit / Charity
    $14
    Last updated: 8 Oct 18
    • Amazing four Home page
    • Full-width stunning sliders
    • 100% responsive
    Tags: charity, charity hub, clean html, crowdfunding, donation, event, foundation, fundraiser, landing page, ngo, non-profit, organization, responsive, volunteer, welfare
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  • Tags: academic, agency, best, blog, bootstrap, college, education, marketing, one page, portfolio, responsive, school, study, teacher, universitySee all tags

    Study Point-Responsive Bootstrap 3 Template HTML Version

    Marketing / Landing Pages / Corporate / Marketing
    $14
    Last updated: 7 Oct 18
    • Education, Course, Study, collage
    • Specially Designed For Educational Institutes
    • Pixel Perfect Design
    Tags: academic, agency, best, blog, bootstrap, college, education, marketing, one page, portfolio, responsive, school, study, teacher, university
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  • Tags: HTML CV, blog, creative vcard, cv, cv html, material cv, material design, minimal cv, online cv, personal vcard, portfolio, responsive resume, responsive vcard, resume, vcardSee all tags
    $12
    4 SalesLast updated: 11 Oct 18
    • Powerful Resume / CV & Portfolio Template
    • Virtual Card, Professional, Freelancer
    • Resume / CV / vCard
    Tags: HTML CV, blog, creative vcard, cv, cv html, material cv, material design, minimal cv, online cv, personal vcard, portfolio, responsive resume, responsive vcard, resume, vcard
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  • Tags: bootstrap, builder, buy now, creative, drag and drop, html builder, mailchimp, marketing, page builder, pre-order, product, product promotion, purchase, responsiveSee all tags
    $14
    8 SalesLast updated: 8 Oct 18
    Tags: bootstrap, builder, buy now, creative, drag and drop, html builder, mailchimp, marketing, page builder, pre-order, product, product promotion, purchase, responsive
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  • Tags: bicycle, bicycle online shop, bicycle store, bike, bike club, bike repair, bike store, bootstrap, ecommerce, elegant, motorcycle, mountain bike, online business, online shop, responsiveSee all tags

    HeroBike - Responsive Bike Shop Template

    Marketing / Landing Pages / Retail / Shopping
    $15
    2 SalesLast updated: 4 Oct 18
    • Clean And Professional Codes
    • Built with Bootstrap (4.x)
    • Fully Responsive Design Layouts
    Tags: bicycle, bicycle online shop, bicycle store, bike, bike club, bike repair, bike store, bootstrap, ecommerce, elegant, motorcycle, mountain bike, online business, online shop, responsive
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  • Tags: bootstrap, clean, creative, landing, marketing, one page, product, product landing page, product promotion, responsive, softwareSee all tags
    $13
    8 SalesLast updated: 27 Sep 18
    • Product Landing Page Template
    • Product Landing Page
    • Landing Page
    Tags: bootstrap, clean, creative, landing, marketing, one page, product, product landing page, product promotion, responsive, software
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  • Tags: business, company, corporate, creative, dsathemes, freelancers, html5 template, landing, one page, portfolio, responsive, startupSee all tags
    $14
    10 SalesLast updated: 27 Sep 18
    • Great modern design
    • Colorful layouts
    • Fresh colors
    Tags: business, company, corporate, creative, dsathemes, freelancers, html5 template, landing, one page, portfolio, responsive, startup
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  • Tags: agency, bootstrap, business, corporate, finance, firm, landing page, multipurpose, product, responsive, responsive template, services, startup businessSee all tags
    $14
    2 SalesLast updated: 28 Sep 18
    • Unique, Modern and Creative Design
    • Fully Responsive Bootstrap Template
    • Multipurpose landing pages
    Tags: agency, bootstrap, business, corporate, finance, firm, landing page, multipurpose, product, responsive, responsive template, services, startup business
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  • Tags: App Showcase, app, app landing, app landing page, app landing template, app store, app template, dark, landing, landing page, minimal, mockups, newsletter, software, technologySee all tags

    HAI - Parallax One Page App Landing Template

    Marketing / Landing Pages / Technology / Apps
    $12
    2 SalesLast updated: 21 Sep 18
    • Parallax Background Effects
    • One Page App Landing Template
    • Suitable for Android, iOS & Windows Apps
    Tags: App Showcase, app, app landing, app landing page, app landing template, app store, app template, dark, landing, landing page, minimal, mockups, newsletter, software, technology
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  • Tags: app, app launch, click-through landing page, landing page, lead gen, marketing, marketing campaign, material design, mobile app, one page template, product launch, products, responsive landing page, startupSee all tags

    Howdy - Multipurpose High-Converting Landing Page Template

    Marketing / Landing Pages / Corporate / Marketing
    $11
    16 SalesLast updated: 20 Sep 18
    • 100% Responsive and Mobile friendly
    • Premium One-Page High-Converting Landing Page
    • SEO friendly code
    Tags: app, app launch, click-through landing page, landing page, lead gen, marketing, marketing campaign, material design, mobile app, one page template, product launch, products, responsive landing page, startup
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  • Tags: agency, bootstrap, business, corporate, creative, landing page, launch, marketing, multipurpose, product launch, responsive, startup, startup landing pageSee all tags
    $11
    3 SalesLast updated: 25 Sep 18
    Tags: agency, bootstrap, business, corporate, creative, landing page, launch, marketing, multipurpose, product launch, responsive, startup, startup landing page
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  • Tags: app landing page, bootstrap, business landing page, marketing, mobile app, responsive, software, software landing page, startup, startup landing pageSee all tags

    Softie - SaaS & Software Html5 Landing Page

    Marketing / Landing Pages / Technology / Software
    $12
    10 SalesLast updated: 19 Sep 18
    • Based on Twitter Bootstrap 4.1.3
    • 42+ Different Home Pages
    • Software App Landing Page Template.
    Tags: app landing page, bootstrap, business landing page, marketing, mobile app, responsive, software, software landing page, startup, startup landing page
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  • Tags: app, app landing page, bootstrap, business, html5, landing page, marketing, minimal, modern, parallax, responsiveSee all tags

    Appscr - HTML5 App Landing Page

    Marketing / Landing Pages
    $14
    3 SalesLast updated: 17 Sep 18
    • Build With Bootstrap 4
    • 100% Responsive and Mobile friendly
    • SEO friendly code
    Tags: app, app landing page, bootstrap, business, html5, landing page, marketing, minimal, modern, parallax, responsive
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  • Tags: agency, business, business landing page, company, conversion, corporate, creative, customizable, landing page, one page, personal page, portfolio, responsive, service, single pageSee all tags

    Business - Business\Corporate Landing Page

    Marketing / Landing Pages / Corporate
    $16
    2 SalesLast updated: 12 Sep 18
    • Original and Perfect Design
    • Show your Business, Services,Product, Startup
    • Easy and Fast to Use, Intuitive Code
    Tags: agency, business, business landing page, company, conversion, corporate, creative, customizable, landing page, one page, personal page, portfolio, responsive, service, single page
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  • Tags: business, conference, event marketing, events, exhibition, landing page, seminar, speakers, startup, webinar, workshopSee all tags
    $12
    21 SalesLast updated: 5 Oct 18
    • Event, Conference, Marketing, Landing Page
    • Schedule, Agenda Schedule, Speaker
    • Startup, Webinar, Workshop, Exhibition
    Tags: business, conference, event marketing, events, exhibition, landing page, seminar, speakers, startup, webinar, workshop
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  • Tags: Subscription Box, bootstrap, corporate, creative, launch, monthly box, product distribution, recurring, startup, subcom, subscribe, subscription, subscription commerce, subscription model, subscription-basedSee all tags
    $14
    18 SalesLast updated: 11 Sep 18
    • Suitable for Subscription Based Businesses
    • Design Made To Sell
    • Extensive Help File and Great Support Team
    Tags: Subscription Box, bootstrap, corporate, creative, launch, monthly box, product distribution, recurring, startup, subcom, subscribe, subscription, subscription commerce, subscription model, subscription-based
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  • Tags: academy, coursera, courses, education, education wordpress theme, elearning, landing page, learning, learning management system, lms, teaching, training, training center, udemy, universitySee all tags
    $16
    6 SalesLast updated: 6 Sep 18
    • Education, University, School, Course
    • Online Course, Online Training, college
    • Full Responsive and most advanced UI
    Tags: academy, coursera, courses, education, education wordpress theme, elearning, landing page, learning, learning management system, lms, teaching, training, training center, udemy, university
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  • Carousel-Arrow-LeftCarousel-Arrow-Right
    Tags: agency, bootstrap, dentist, freelance, health, landing page, lead generation form, mailchimp, marketing, medical, pregnancy, responsive, simple, spa, yogaSee all tags

    Health - Multipurpose Responsive HTML Landing Pages

    Marketing / Landing Pages / Retail / Health Beauty
    $14
    3 SalesLast updated: 7 Sep 18
    • Responsive Template
    • Easy to Edit
    • 5 Demo
    Tags: agency, bootstrap, dentist, freelance, health, landing page, lead generation form, mailchimp, marketing, medical, pregnancy, responsive, simple, spa, yoga
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  • Tags: PaaS template, app landing page, app landing template, clean, minimal, modern, saas landing page, saas template, software template, startup templateSee all tags

    Appmust - Responsive App Landing Page Template

    Marketing / Landing Pages / Technology / Apps
    $17
    16 SalesLast updated: 3 Sep 18
    • Fully Responsive
    • Clean, Modern and Creative Design
    • Suitable for SAAS, PAAS, startup project etc
    Tags: PaaS template, app landing page, app landing template, clean, minimal, modern, saas landing page, saas template, software template, startup template
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  • Tags: agency, bootstrap, business, corporate, finance, firm, landing page, multipurpose, one page, responsive, responsive template, services, startup businessSee all tags

    Minimal - Multipurpose Responsive Landing Pages

    Marketing / Landing Pages / Corporate
    $14
    8 SalesLast updated: 5 Sep 18
    • Responsive Bootstrap Template
    • Working Contact Form
    • Header Slider
    Tags: agency, bootstrap, business, corporate, finance, firm, landing page, multipurpose, one page, responsive, responsive template, services, startup business
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  • Tags: agency, apps, bootstrap, coffee house, ebook, events, freelance, hosting, landing page, multi-purpose, product, real estate, restaurant, travel, web-serviceSee all tags
    $15
    11 SalesLast updated: 31 Aug 18
    • Multipurpose landing page pack.
    • Handcrafted, beautiful & modern deigns.
    • Fully Responsive, compatible with Bootstrap.
    Tags: agency, apps, bootstrap, coffee house, ebook, events, freelance, hosting, landing page, multi-purpose, product, real estate, restaurant, travel, web-service
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  • Tags: agency, bootstrap, business, corporate, creative, landing page, marketing, multipurpose, product, product launch, responsive, software, startup, startup landing pageSee all tags
    $9
    9 SalesLast updated: 31 Aug 18
    • Bootstrap 4.1.3 Multipurpose landing Page
    • 8+ Different Home Pages
    • Log In, Sign Up,Forgot Password Page Included
    Tags: agency, bootstrap, business, corporate, creative, landing page, marketing, multipurpose, product, product launch, responsive, software, startup, startup landing page
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  • Tags: agency, app, business, cms, corporate, creative app, ebook, landing page, marketer, marketing, multipurpose, page builder, professional app, responsive, unbounceSee all tags

    Apprat - Unbounce App Landing Page

    Marketing / Landing Pages
    $22
    Last updated: 19 Sep 18
    • Unbounce Page Builder
    • 100% Responsive Design
    • No Code Required
    Tags: agency, app, business, cms, corporate, creative app, ebook, landing page, marketer, marketing, multipurpose, page builder, professional app, responsive, unbounce
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  • Tags: adviser, attorney, bootstrap template, business template, corporate accountant, corporate business, finance, financial, html template, insurance, invest, investment, investor, mutual fundsSee all tags

    DealX | Business and Finance Responsive HTML5 Template

    Marketing / Landing Pages / Corporate / Business
    $12
    1 SalesLast updated: 13 Sep 18
    • Design for Corporate Business Website
    • Using SASS (SCSS)
    • 100% responsive in any device
    Tags: adviser, attorney, bootstrap template, business template, corporate accountant, corporate business, finance, financial, html template, insurance, invest, investment, investor, mutual funds
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  • Tags: agency, bootstrap, business, corporate, creative, landing page, launch, marketing, multipurpose, product launch, responsive, startup, startup landing page, startup templateSee all tags
    $10
    13 SalesLast updated: 25 Aug 18
    • Based on Twitter Bootstrap 4.1.3
    • 10 Different Home Pages
    • Suitable Business, Agency, Portfolio
    Tags: agency, bootstrap, business, corporate, creative, landing page, launch, marketing, multipurpose, product launch, responsive, startup, startup landing page, startup template
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Why do you need a landing page template?

Simply put, a landing page is a page on your website that’s designed to persuade new visitors to take a certain action when they land on it.

Maybe you want people to sign up to your newsletter, or to register for updates, or to buy a particular product or service. You set the objective, and then you design your landing page to encourage people to take that action.

A single site could use multiple landing pages, each designed for a specific type of visitor and geared towards a different outcome. In fact, companies that increase the number of landing pages from 10 to just 15 see a 55% increase in lead generation, according to this HubSpot report.

A well-designed landing page increases conversions, i.e. it persuades more people to take the action you want them to take. If people land on your home page, they may see a variety of different links, blog posts, articles and sidebars. They may click around and learn more about your company, which is good, but they may not stick around. Landing pages, on the other hand, are much more focused on a specific call to action (CTA).

So what are the essential elements of a good landing page template?

Here are the major points to keep in mind:

  • First, successful landing pages are clutter-free. You don’t want people clicking off to read other stuff—you want to direct them towards a single action. So everything that appears on the page should be designed with that sole purpose in mind.
  • Second, they have a compelling headline. If you want people to take an action, you need to hook them in by asking a compelling question or offering a solution to a particular problem.
  • Third, they have a prominent image or video that communicates something essential about what you’re offering—this is often called the “hero” image.
  • Fourth, they establish trust or credibility, often through customer testimonials or guarantees. Visitors to a landing page will be often meeting you for the first time, so you need to build trust very quickly.
  • And finally, effective landing pages always have a clear call to action. There’s just one thing you want people to do, so don’t give them any confusing options—simply tell them what to do, and make it really easy for them to do it.

You can create successful landing pages using templates designed with these principles in mind. You’ll find that they offer many more features geared towards increasing your conversion rates. Or you can use specific software like Unbounce. For more on those, see our Tuts+ rundown of 10 Popular Unbounce Themes Designed for Conversion.