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Landing Page Templates and HTML Landing Pages

Choose from over 1,100 landing page templates and HTML landing pages. Explore items created by our global community of independent designers and developers, confident they're hand-reviewed by us.

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Browse this selection of premium landing page templates, and find one that will convert your visitors into paying customers.

A good landing page template is built to do one thing: convert. You want a clean, focused design that you can fill with compelling copy and a persuasive call to action. You want a template that's well coded and easy to work with, so that you can focus on writing copy that sells.

These landing page templates will give you exactly that. You'll get a professionally built template that's designed to focus readers' attention and pull them through the page until they reach your call to action. All you have to do is customize it with your own text, include any graphics and videos that you want, and then go ahead and publish.

Choose from hundreds of popular landing page templates: whether you need something corporate or creative, something focused on technology or entertainment, you'll find exactly what you need here.

Why not make your search easier by focusing only on the best-selling landing page templates? Or be the first to discover a winning template by browsing the new releases.

No matter which landing page template you choose, you can rest assured that it's covered by a simple license, so you can use it on your website without worrying about whether you have the right permissions.

A good landing page can give your business a huge boost, turning casual visitors into paying customers and generating substantial revenue streams. So isn't it worth investing in a professionally built, well-designed template?

Use one of these templates to build a persuasive landing page and attract the stream of new customers that your business deserves.

Weekly bestsellers

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  • Tags: Aweber, activecampaign, bootstrap, bundle, campaign monitor, conversion, getresponse, html builder, landing page, mailchimp, mailerlite, marketer, marketing, multipurpose, seoSee all tags
    $29
    Star-FullStar-FullStar-FullStar-FullStar-Half-Empty
    (50)
    3.9K Sales
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    3.9K Sales
    Last updated: 1 Dec 20
    • Access to PixFort Online Page Builder
    • +30 Landing Page Templates
    • +300 Different Section Layouts
    Tags: Aweber, activecampaign, bootstrap, bundle, campaign monitor, conversion, getresponse, html builder, landing page, mailchimp, mailerlite, marketer, marketing, multipurpose, seo
  • Tags: Aweber, activecampaign, business landing page, campaign monitor, corporate landing page, getresponse, html builder, mailchimp, mailerlite, marketing, marketing landing pages, multipurpose landing page, paypal, seoSee all tags
    $29
    Star-FullStar-FullStar-FullStar-FullStar-Half-Empty
    (328)
    7.8K Sales
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    7.8K Sales
    Last updated: 1 Dec 20
    • Advanced Page Builder Included
    • +26 landing page templates
    • +200 different section layouts
    Tags: Aweber, activecampaign, business landing page, campaign monitor, corporate landing page, getresponse, html builder, mailchimp, mailerlite, marketing, marketing landing pages, multipurpose landing page, paypal, seo
  • Carousel-Arrow-LeftCarousel-Arrow-Right
    Tags: agency, app, business, clean, corporate, creative, landing page, mailchimp, marketing, modern, multipurpose, newsletter, one page, responsive, startupSee all tags
    $12
    135 Sales
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    135 Sales
    Last updated: 29 Sep 20
    • 30 Demos
    • 110+ HTML5 Pages
    • 200+ UI Elements
    Tags: agency, app, business, clean, corporate, creative, landing page, mailchimp, marketing, modern, multipurpose, newsletter, one page, responsive, startup
  • Tags: agency, app, car hire, conference, ecommerce, finance, landing page, medical, page builder, real estate, restaurant, rgen, travel, web service, yogaSee all tags
    $18
    Star-FullStar-FullStar-FullStar-FullStar-Half-Empty
    (149)
    3K Sales
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    3K Sales
    Last updated: 2 Apr 20
    • landing page, one page, marketing
    • page builder, landing page builder
    • multi-purpose marketing pages
    Tags: agency, app, car hire, conference, ecommerce, finance, landing page, medical, page builder, real estate, restaurant, rgen, travel, web service, yoga

Hot under $13

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  • Tags: bootstrap, business, corporate, creative, landing page template, lead, marketing, modern, personal, premium landing page, responsive, web icon fontsSee all tags
    $12
    74 Sales
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    74 Sales
    Last updated: 18 Oct 20
    • Insurance Service Responsive Landing Page
    • Business Services Bootstrap Landing Template
    • Consulting Landing Page Template
    Tags: bootstrap, business, corporate, creative, landing page template, lead, marketing, modern, personal, premium landing page, responsive, web icon fonts
  • Tags: app launch, click-through landing page, landing page, lead gen, marketing, marketing campaign, material design, mobile app, one page template, product launch, products, responsive landing page, saas, startupSee all tags
    $12
    47 Sales
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    47 Sales
    Last updated: 8 Jul 20
    • Responsive, Mobile Friendly Design
    • Premium Landing Page HTML Template
    • 4 Stunning Demos
    Tags: app launch, click-through landing page, landing page, lead gen, marketing, marketing campaign, material design, mobile app, one page template, product launch, products, responsive landing page, saas, startup
  • Tags: app, bootstrap, business, corporate, course, creative, illustration, landing page, learning, marketing, modern, multipurpose, one page, responsive, startupSee all tags
    $9
    44 Sales
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    44 Sales
    Last updated: 1 Apr 20
    • One Page App Landing and Marketing
    • Multi-Purpose Lightweight Design
    • Responsive Design with Illustrations
    Tags: app, bootstrap, business, corporate, course, creative, illustration, landing page, learning, marketing, modern, multipurpose, one page, responsive, startup
  • Sale
    Tags: Landing template, clean layout, click through, creative, landing page, lead generation, marketing, marketing landing, modern, serviceSee all tags
    $12$8
    34 Sales
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    34 Sales
    Last updated: 2 Apr 20
    • Boostrap 4
    • Fully Responsive Layouts
    • No Code Required
    Tags: Landing template, clean layout, click through, creative, landing page, lead generation, marketing, marketing landing, modern, service

New bestsellers

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  • Tags: agency, app, bootstrap, business, clean, corporate, creative, illustration, landing page, marketing, modern, multipurpose, one page, responsive, startupSee all tags
    $14
    Star-FullStar-FullStar-FullStar-FullStar-Full
    (7)
    300 Sales
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    300 Sales
    Last updated: 9 Mar 20
    • One Page Landing and Marketing
    • Multi-Purpose Lightweight Design
    • Responsive with Illustrations
    Tags: agency, app, bootstrap, business, clean, corporate, creative, illustration, landing page, marketing, modern, multipurpose, one page, responsive, startup
  • Tags: App Showcase, app, app landing page, app landing showcase, app store, app website theme, black friday, clean app landing, creative app landing theme, landing page, mobile, mobile app landing page, modern app Landing, one page template, product launchSee all tags
    $17
    183 Sales
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    183 Sales
    Last updated: 31 Oct 20
    • Mobile Friendly App landing page template
    • 9 Demos 20 inner and Black Friday offer pages
    • Fully responsive with Bootstrap 4.x
    Tags: App Showcase, app, app landing page, app landing showcase, app store, app website theme, black friday, clean app landing, creative app landing theme, landing page, mobile, mobile app landing page, modern app Landing, one page template, product launch
  • Tags: click-through landing page, construction, electrician, food meal kit delivery, gym, lead gen, marketing, marketing campaign, medical and dental clinics, mobile app launch, music teacher, musician, painters and decorators, saas product, yoga instructorSee all tags
    $14
    98 Sales
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    98 Sales
    Last updated: 19 Feb 20
    • 10 Premium Landing Pages with Bootstrap 4.x
    • High Converting, Fully Responsive Design
    • Modern One-page HTML Landing Page
    Tags: click-through landing page, construction, electrician, food meal kit delivery, gym, lead gen, marketing, marketing campaign, medical and dental clinics, mobile app launch, music teacher, musician, painters and decorators, saas product, yoga instructor
  • Tags: SaaS services, app, bootstrap 4 template, business, corporate, gulp, landing page, marketing, plugins, sales, sass, seo friendly, softwareSee all tags
    $14
    96 Sales
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    96 Sales
    Last updated: 14 Jan 20
    • Fully Responsive
    • Build Using Gulp
    • Sass File included
    Tags: SaaS services, app, bootstrap 4 template, business, corporate, gulp, landing page, marketing, plugins, sales, sass, seo friendly, software

Top multipurpose items

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  • Tags: agency, app, bootstrap, business, clean, corporate, creative, illustration, landing page, marketing, modern, multipurpose, one page, responsive, startupSee all tags
    $14
    28 Sales
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    28 Sales
    Last updated: 14 Aug 20
    • One Page Landing and Marketing
    • Multi-Purpose Lightweight Design
    • Responsive with Bright Illustrations
    Tags: agency, app, bootstrap, business, clean, corporate, creative, illustration, landing page, marketing, modern, multipurpose, one page, responsive, startup
  • Tags: agency, agency business, business, corporate, corporate business, creative, digital agency, freelancer, hospital, multipurpose, portfolio, restaurant, softwareSee all tags
    $17
    Star-FullStar-FullStar-FullStar-FullStar-Full
    (3)
    19 Sales
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    19 Sales
    Last updated: 9 Jun 20
    • multipurpose Digital Agency, Business
    • business & seo multipurpose, saas & software
    • restaurant & hospital, business & corporate
    Tags: agency, agency business, business, corporate, corporate business, creative, digital agency, freelancer, hospital, multipurpose, portfolio, restaurant, software
  • Tags: agency, bootstrap, business, corporate, creative, landing page, launch, marketing, multipurpose, product launch, responsive, startup, startup landing page, startup templateSee all tags
    $22
    17 Sales
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    17 Sales
    Last updated: 10 Dec 19
    • Responsive Business Agency Landing Template
    • Saas & Software Landing Page Template
    • Landing Page One Page Marketing Template
    Tags: agency, bootstrap, business, corporate, creative, landing page, launch, marketing, multipurpose, product launch, responsive, startup, startup landing page, startup template
  • Tags: agency, bootstrap, business, corporate, creative, landing page, launch, marketing, multipurpose, product launch, responsive, startup, startup landing page, startup templateSee all tags
    $14
    15 Sales
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    15 Sales
    Last updated: 11 Aug 20
    • Landing page one page marketing
    • Multi-purpose marketing pages
    • Professional & clean landing page template
    Tags: agency, bootstrap, business, corporate, creative, landing page, launch, marketing, multipurpose, product launch, responsive, startup, startup landing page, startup template

Top technology landing page templates

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  • Tags: app, application, business, cloud, company, digital, entrepreneur, landing, marketing, page, product, saas, software, startup, webappSee all tags
    $17
    54 Sales
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    54 Sales
    Last updated: 30 Sep 20
    • saas software startup technology template
    • sass startup landing page
    • sass app Software Startup Tech Template
    Tags: app, application, business, cloud, company, digital, entrepreneur, landing, marketing, page, product, saas, software, startup, webapp
  • Tags: apps, business, business page, corporate, landing, landing page, landingpage, marketing, modern, one page, onepage, psd template, software, technical, websiteSee all tags
    $14
    44 Sales
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    44 Sales
    Last updated: 30 Jun 20
    Tags: apps, business, business page, corporate, landing, landing page, landingpage, marketing, modern, one page, onepage, psd template, software, technical, website
  • Tags: agency, app, app landing, app landing page, app landing template, app template, digital landing page, html, landing page, mobile, mobile app landing page, product landing, product landing page, software, startupSee all tags
    $17
    37 Sales
    Show more
    37 Sales
    Last updated: 3 Dec 19
    • 15 Landing Variations + 10 Inner Pages
    • Made for App, Digital Product
    • Made with Bootstrap 4 & Sass
    Tags: agency, app, app landing, app landing page, app landing template, app template, digital landing page, html, landing page, mobile, mobile app landing page, product landing, product landing page, software, startup

New releases

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  • Tags: christmas, christmas card html5, christmas lights, clean, concert, event landing page, gifts template, holidays, html5, landing page, merry christmas, new year, snow, xmasSee all tags
    $13
    Show more
    Last updated: 30 Nov 20
    • Modern Christmas & New Year Event Management
    • Responsive Merry Christmas Event HTML5 Theme
    • New Year Holidays Booking Event Dashboard
    Tags: christmas, christmas card html5, christmas lights, clean, concert, event landing page, gifts template, holidays, html5, landing page, merry christmas, new year, snow, xmas
  • Tags: advisor, company, consultant, corporate, creative, finance, financial, html5, landing page, marketing, modern, one page, portfolio, professional, servicesSee all tags
    $27
    Show more
    Last updated: 26 Nov 20
    • Easy customizable template files
    • Integrated GULP & Bootstrap 4
    • Well-documented Help file & UI Kit
    Tags: advisor, company, consultant, corporate, creative, finance, financial, html5, landing page, marketing, modern, one page, portfolio, professional, services
  • Tags: ai, modern, prelaunch, product landing, product launch, saas landing page, saas technology template, service, service applications, software application responsive template, software as a service, startup kit, startup template, web appSee all tags
    $12
    Show more
    Last updated: 26 Nov 20
    • Startup Landing Template
    • Fintech and AI Premium Landing Page
    • Product Service Landing Template
    Tags: ai, modern, prelaunch, product landing, product launch, saas landing page, saas technology template, service, service applications, software application responsive template, software as a service, startup kit, startup template, web app

Rising stars

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  • Tags: App Showcase, Modern App, app landing page, app one page, app store, app template, app website, bootstrap, creative, html, iOS app, iphone app, landing page, mobile app, responsiveSee all tags
    $16
    2 Sales
    Show more
    2 Sales
    Last updated: 10 Nov 20
    • Wow animations
    • Responsive design
    • Pure code
    Tags: App Showcase, Modern App, app landing page, app one page, app store, app template, app website, bootstrap, creative, html, iOS app, iphone app, landing page, mobile app, responsive
  • Tags: App Showcase, Modern App, app landing page, app one page, app store, app template, app website, bootstrap, creative, html, iOS app, iphone app, landing page, mobile app, responsiveSee all tags
    $16
    1 Sales
    Show more
    1 Sales
    Last updated: 3 Nov 20
    • Clean code
    • Bootstrap 4
    • App video
    Tags: App Showcase, Modern App, app landing page, app one page, app store, app template, app website, bootstrap, creative, html, iOS app, iphone app, landing page, mobile app, responsive
  • Tags: app launch, click-through landing page, landing page, lead gen, marketing, marketing campaign, material design, mobile app, one page template, product launch, products, responsive landing page, saas, startupSee all tags
    $14
    1 Sales
    Show more
    1 Sales
    Last updated: 18 Nov 20
    • Responsive, Mobile Friendly Design
    • Premium Landing Page HTML Template
    • For marketing and startup campaigns
    Tags: app launch, click-through landing page, landing page, lead gen, marketing, marketing campaign, material design, mobile app, one page template, product launch, products, responsive landing page, saas, startup
  • Tags: App Showcase, Modern App, app landing page, app one page, app store, app template, app website, bootstrap, creative, html, iOS app, iphone app, landing page, mobile app, responsiveSee all tags
    $9
    1 Sales
    Show more
    1 Sales
    Last updated: 20 Nov 20
    • Mobile app landing page
    • Supplement product
    • Software, Saas Landing Page
    Tags: App Showcase, Modern App, app landing page, app one page, app store, app template, app website, bootstrap, creative, html, iOS app, iphone app, landing page, mobile app, responsive

Why do you need a landing page template?

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Simply put, a landing page is a page on your website that's designed to persuade new visitors to take a certain action when they land on it.

Maybe you want people to sign up to your newsletter, or to register for updates, or to buy a particular product or service. You set the objective, and then you design your landing page to encourage people to take that action.

A single site could use multiple landing pages, each designed for a specific type of visitor and geared towards a different outcome. In fact, companies that increase the number of landing pages from 10 to just 15 see a 55% increase in lead generation, according to this HubSpot report.

A well-designed landing page increases conversions, i.e. it persuades more people to take the action you want them to take. If people land on your home page, they may see a variety of different links, blog posts, articles and sidebars. They may click around and learn more about your company, which is good, but they may not stick around. Landing pages, on the other hand, are much more focused on a specific call to action (CTA).

So what are the essential elements of a good landing page template?

Here are the major points to keep in mind:

  • First, successful landing pages are clutter-free. You don't want people clicking off to read other stuff-you want to direct them towards a single action. So everything that appears on the page should be designed with that sole purpose in mind.
  • Second, they have a compelling headline. If you want people to take an action, you need to hook them in by asking a compelling question or offering a solution to a particular problem.
  • Third, they have a prominent image or video that communicates something essential about what you're offering-this is often called the "hero" image.
  • Fourth, they establish trust or credibility, often through customer testimonials or guarantees. Visitors to a landing page will be often meeting you for the first time, so you need to build trust very quickly.
  • And finally, effective landing pages always have a clear call to action. There's just one thing you want people to do, so don't give them any confusing options-simply tell them what to do, and make it really easy for them to do it.

You can create successful landing pages using templates designed with these principles in mind. You'll find that they offer many more features geared towards increasing your conversion rates. Or you can use specific software like Unbounce. For more on those, see our Tuts+ rundown of 10 Popular Unbounce Themes Designed for Conversion.