This theme has been great for my husband's handyman business. I am by no means an expert and I have learned the back end in about 3 days. I have little to no experience coding. I love the flexibility and ease of the visual editor.

I hired someone to change over all of the colors to fit our brand and now we have a solid SEO friendly site. All of the places to put Google-readable text is one of the main reasons I chose this particular design. The documentation has been helpful as well.