The Theme comes with Demo Content and claims to have a one click installer for such but no such installer is present. Upon searching the comments section, it appears this is a common issue, and the resolve is to start a support ticket. Their is nothing more frustrating than trying to create a site and having to put progress on hold to work through a support system. That is not how I want to start out a website. It is an immediate red flag that I will likely be in need of theme support often in the future. A business is in poor health if it must dedicate precious time to web design and maintenance over product creation and marketing.