I've built two sites with this theme now. They look entirely different from one another, which is exactly what a good theme should allow. Sometimes, I wish they'd update the theme a bit more quickly to support the most recent Wordpress updates, but I understand this isn't their only theme to maintain. Most negative comments and poor reviews are user inexperience... mostly. This theme has had past issues with the included plugins, but 99% of it done perfectly. That warrants five stars.