If you want customisation, it's worth investing in the Smyl.es Plugins alongside this theme, other than that it has a lot of great customisations already available. Google Maps API is a little tricky to install if you're not familiar with it. Also as someone with minimal HTML and CSS experience, I found it tricky to install a custom font (that wasn't a Google font) with this theme alongside Elementor, BUT the Purethemes team helped me with this and their service is phenomenal. They answered all support requests quickly. Thanks Lukas!