EVERYTHING! This template turned me from a regular creative director, to basically a full blown web designer! I began using this template I'd say over 10 years ago. I tried maybe 2 or 3 others, but kept coming back, as the customer support is amazing. At first (Mind you, this is over 10 years ago), I had to do a lot of CSS with their help to get the functionality I needed. I haven't had to update my site lately, so recently went on there, only to see all of the code over the years that was put in, is no longer needed. So many features are built in now! For new people I would say that's great, but for me, knowing all the hours and what code I've done, it's a bit slow for me to get back into it. nothing major! Just make sure to backup!!!! I'll never use a different template. If I need to do something extremely secure and all of that, I'll have my actual web programmer work on that, as it's way beyond my capabilities. But I do see Woo-Coomerce has released better integration, so I wouldn't mind giving that a try!

For years I just hated my website, and I would change it, or pay someone to change it. With this template, it has so many features I can basically make it look like anything I want!

And for clients that think they can buy it and it will look so amazing right away, don't be discouraged, or cheap! It won't look amazing without photos, and content! They have demo info you can import, but you still need your own. So if you care about your brand, high resolution imagery and quality content will be needed or paid for from an agency or freelancer!

Cheers!