Creative Director/Brand Developmen/Creative Brief/Digital Strategist
I am an award-winning interactive art director with over 12 years of experience conceiving, developing, and implementing design solutions. I specialize in working together with clients, creative directors, editors, web programmers, and copywriters to carefully design products that work best for each particular project and target audience.
I am an expert in strategic brainstorming, brand and identity, creative brief development, campaign development, creative execution, print management (for offset printing, digital printing or photocopy), web development, composition, color, light, motion, and typography. I can create, produce and develop marketing, promotional, and educational materials in any format: digital, video, and print.
I am an also an expert in the following technologies: Illustrator, Photoshop, InDesign, Flash, DreamWeaver, Director, AfterEffects, Acrobat, and MS Office among others. I have an intimate knowledge of web standards, usability, 508 accessibility and universal design, HTML, XML, JAVA, FLASH, and CSS.
I first joined the field of graphic design while I was working at a U.S. ARMY Recreation Center in Fort Clayton, Panama, in 1991. My first projects included posters and large-scale murals painted using mixed media. From there, and while in school in the U.S., I worked designing La Cronica, a Hispanic newspaper in the Washington, D.C. area.
I continued my career in the newspaper business in Virginia Beach when I joined the Virginian-Pilot in 1995. This position came about after I won a cover design competition for the magazine. While at the Virginian-Pilot, I was given the assignment to develop NewCars Magazine, a publication that was very successful locally in Hampton Roads and was eventually taken nationwide by Traders Inc.
In 1997 I moved to Europe to develop websites as a contractor. A site that I developed during this period, which is still live, is www.db.com. After my stint overseas, I came back to the U.S. and began to redesign 27 magazines targeted to police departments and other professional groups. In 1999, my knowledge of web and print design enabled me to secure a position at NASA where I designed everything from award-winning websites to books, logos, interactive CDs, and exhibits.
In the spring of 2001, I started working for The Leadership Campaign on AIDS, a program of the U.S. Department of Health and Human Services Office of HIV/AIDS Policy. This position allowed me the opportunity to work with an exciting, interdisciplinary team to develop products to educate, motivate and mobilize people in preventing HIV/AIDS.
I next joined The Media Network during the summer of 2006. I stepped into the role of Creative Director for the National Highway Traffic Safety Administration’s Spanish language campaign. During this time, I also worked with a variety of the company’s other clients: Montgomery County Recycling Program, The U.S. Department of Energy, The Environmental Protection Agency, Centers for Disease Control and Prevention, The Health Resources and Services Administration, and Provident Bank.
My present job at the International Monetary Fund started during the summer of 2007. I currently create and produce digital and electronic media such as websites and interactive Flash presentations. I also design a variety of printed products ranging from book covers and fliers to posters and exhibit displays.
I am a freelance web designer (www.igraphi.com) and also have much experience developing 3-D virtual experiences in SecondLife (the most popular virtual world that is currently being utilized by the CDC, Harvard, and others. I was hired to execute work for H&R Block in Second Life in 2007). My most recent Web site design project, was for F5 Real Estate, can be viewed at www.f5realestate.com.